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Marcus Insights
Revamping Talent Acquisition Strategy for Sustainability and Innovation Success


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Role: Senior Director of Talent Management
Industry: Plastics and Rubber Products Manufacturing

Situation: In the plastics and rubber products manufacturing industry, our company stands out for its dedication to sustainability and innovation in materials. However, the competitive landscape is shifting, with new entrants focusing on biodegradable materials and circular economy practices. Our organizational strengths include a loyal customer base and strong R&D capabilities, but we face weaknesses in attracting and retaining top talent, particularly in innovation and sustainability roles. Internal challenges include a culture that has been slow to adapt to remote work and flexible employment models. Strategic initiatives under consideration include launching an employer branding campaign and revamping our talent acquisition strategy to emphasize our commitment to sustainability and innovation.

Question to Marcus:


How can we revamp our talent acquisition strategy to attract and retain individuals with the critical skills needed for sustainability and innovation?


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Based on your specific organizational details captured above, Marcus recommends the following areas for evaluation (in roughly decreasing priority). If you need any further clarification or details on the specific frameworks and concepts described below, please contact us: support@flevy.com.

Employer Branding Strategy

Developing a strong employer branding strategy is paramount for the Plastics and Rubber Products Manufacturing industry, especially for companies focusing on sustainability and innovation. In an era where talent increasingly seeks alignment with their personal values and professional aspirations, showcasing your commitment to sustainability can be a significant differentiator.

Your branding should emphasize not only the innovative products you create but also the culture and mission behind them. Highlighting stories of how your company is making a tangible impact on the environment through its products and processes can attract like-minded professionals. Additionally, showcasing your R&D projects and their contributions to sustainable practices can appeal to those passionate about innovation in this field. Leveraging social media, your corporate website, and professional networks to share these narratives can amplify your reach. Remember, the goal is to not just attract talent, but to attract the right talent that shares your company's vision and values, thereby increasing the likelihood of long-term retention.

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Talent Acquisition Strategy

Revamping the Talent Acquisition Strategy to emphasize sustainability and innovation requires a holistic approach. Start by clearly defining the roles and skills needed to drive your sustainability and innovation agendas.

Given the industry's Competitive Landscape, consider looking beyond traditional talent pools and explore sectors where sustainability is already a key focus. Partnering with academic institutions that have strong environmental science or sustainable engineering programs can be a strategic move. Internship programs that allow students to engage in real-world sustainability projects can serve as a pipeline for future employees. Additionally, focus on creating job descriptions that highlight your company's commitment to these areas, and use platforms known for attracting environmentally conscious professionals. Implementing an employee referral program can also be effective, as your current employees are likely aligned with your company's values and may know others with similar interests and skills.

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Workplace Flexibility

To address the internal challenge of a culture slow to adapt to Remote Work and flexible employment models, it's crucial to integrate workplace flexibility into your Talent Management strategy. Flexible work arrangements are no longer a perk but a necessity, especially for roles focused on innovation and sustainability, where Creativity and non-traditional thinking are key.

Begin by assessing which positions can effectively operate remotely or under flexible schedules without impacting productivity or team dynamics. Implementing these changes can demonstrate your company's adaptability and forward-thinking approach, making you more attractive to top talent. Additionally, providing training for managers on how to lead remote teams effectively and establishing clear communication guidelines can help ease the transition and maintain operational efficiency. Emphasizing these flexible working options in your employer branding and job postings can also attract candidates who value autonomy and work-life balance.

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Employee Retention Strategies

Focusing on Employee Retention is equally as important as the acquisition in sustaining a workforce capable of driving innovation and sustainability initiatives. Developing clear career paths, especially in areas related to sustainability and innovation, can help employees envision a long-term future with your company.

Regular training and development opportunities in these areas can also keep the workforce engaged and up-to-date with the latest industry trends and technologies. Encourage a culture of recognition where contributions to sustainability and innovation are celebrated, making employees feel valued and part of something significant. Additionally, consider implementing feedback mechanisms where employees can share their ideas and suggestions for improvement, fostering a sense of ownership and inclusion. This can be particularly effective in an industry where innovation is key to staying competitive.

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Corporate Social Responsibility (CSR)

Aligning your talent acquisition and retention strategies with your Corporate Social Responsibility (CSR) efforts can significantly enhance your attractiveness as an employer. In the Plastics and Rubber Products Manufacturing industry, demonstrating a genuine commitment to environmental sustainability can be a powerful tool for engaging with potential and current employees.

Incorporate your CSR initiatives into job postings, interviews, and onboarding processes to highlight your commitment from the outset. Engage employees in these initiatives by creating volunteer opportunities, sustainability challenges, or innovation incubators focused on environmental solutions. This not only helps in attracting individuals who are passionate about making a difference but also in retaining employees by providing them with a sense of purpose and fulfillment. Showcasing your CSR achievements and ongoing projects during recruitment events and on your company's social media platforms can also draw attention to your commitment to positive environmental impact, appealing to both consumers and potential employees.

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