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This framework presentation provides an in-depth discussion on Pricing Strategy. Formulating the optimal Pricing Strategy involves considering and answering critical pricing questions, such as:

What is the price point to maximize profit?
What is the price point to maximize share?
What is the price point to capture the Early Market?

Pricing Strategy begins with a decision--to skim or to penetrate the market. We have several slides explaining the concepts, as well the advantages vs. disadvantages, of Price Skimming vs. Penetration Pricing.

This presentation also presents a 3-phase approach to Pricing:

1. Data Collection - Pricing data is often difficult to gather. Therefore, pricing data may come from a variety of sources.

2. Analysis & Insights - With the gathered pricing data, the next step is to make sense of the numbers. It is critical to document and be rational with any assumptions made.

3. Pricing - The final phase involves setting the final price point.

Additional topics discussed include the Consumer Adoption Curve, Price Curve Analysis, Price Sensitivity Analysis, pricing Tactics, examples, among others.

This product also included is a Pricing Sensitivity Financial Model (Excel document).

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Source: Pricing Strategy PowerPoint document

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Pricing Strategy

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File Type: PowerPoint (ppt)

File Size: 1.3 MB

Number of Slides: 38 (includes cover, transition slides)

Related Topic(s): Product Launch Strategy Pricing Strategy Product Strategy

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This product contains a supplemental XLSX document.

Initial upload date (first version): May 27, 2013

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