Pricing Strategy (PowerPoint PPT)

Pricing Strategy is a core pillar of Marketing and Product Strategy. It is 1 of the 4 Ps of Marketing (also known as the Marketing Mix – Product, Price, Placement, and Promotion). As such, knowing how to properly price your product is extremely important to the commercial success and viability of your product offering.

This Pricing Strategy presentation (PowerPoint) provides an in-depth framework on Pricing Strategy, including Skimming vs. Penetration, Pricing Tactics, Consumer Adoption Curve, Price Curve Analysis, and Price Sensitivity Analysis. Pricing should be an informed, strategic decision based on data, not a decision made randomly or based on trial-and-error. This Pricing Strategy in Marketing PPT teaches you a framework to do Pricing correctly. In fact, this Pricing Strategy framework is the same developed and used by global strategy consulting firms when conducting Pricing Strategy projects for their clients.

Formulating the optimal Pricing Strategy involves considering and answering critical pricing questions, such as:

What is the price point to maximize profit?
What is the price point to maximize share?
What is the price point to capture the Early Market?

Pricing Strategy begins with a decision—to skim or to penetrate the market. We have several slides explaining the concepts, as well the advantages vs. disadvantages, of Price Skimming vs. Penetration Pricing.

This Pricing Strategy PPT also presents a 3-phase approach to Pricing:

1. Data Collection – Pricing data is often difficult to gather. Therefore, pricing data may come from a variety of sources.

2. Analysis & Insights – With the gathered pricing data, the next step is to make sense of the numbers. It is critical to document and be rational with any assumptions made.

3. Pricing – The final phase involves setting the final price point.

There is also a detailed discussion on a 5-phase approach to Price Sensitivity Analysis. Price sensitivity is a measurement of how much the price of the product or service affects customers' willingness to buy the offering.

A supporting Price Sensitivity Financial Model built in Excel is also included with this purchase.

As this is a fully editable PowerPoint presentation, you can also adapt the slides as templates for your own presentations on Pricing Strategy. The various PowerPoint diagrams (e.g. Consumer Adoption Curve, Price Curve Analysis) can be leveraged for your own Pricing presentations.