Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.






Marcus Insights
Hospital Network Innovation: Accelerating Digital Health Adoption


Need help finding what you need? Say hello to Marcus. Based on our proprietary MARC [?] technology, Marcus will search our vast database of management topics and best practice documents to identify the most relevant to your specific, unique business situation. This tool is still in beta. If you have any suggestions or questions, please let us know at support@flevy.com.

Role: Director of Healthcare Innovation
Industry: Hospital Network in the United States

Situation: Directing healthcare innovation initiatives across a network of hospitals in the United States, focusing on integrating digital health solutions, improving patient care models, and enhancing operational efficiency through technology. Despite a commitment to innovation, the adoption of digital health technologies like telemedicine, electronic health records (EHRs), and AI-driven diagnostic tools has been inconsistent across the network, possibly due to varying levels of technological readiness among staff and patients' apprehension about digital healthcare. My role involves standardizing technology adoption across the network, training staff to effectively use digital tools, and engaging with patients to build trust in digital healthcare services.

Question to Marcus:


How can we standardize and accelerate the adoption of digital health technologies across our hospital network to enhance patient care and operational efficiency?


Ask Marcus a Question

Based on your specific organizational details captured above, Marcus recommends the following areas for evaluation (in roughly decreasing priority). If you need any further clarification or details on the specific frameworks and concepts described below, please contact us: support@flevy.com.

Change Management

To successfully implement digital health technologies across your network, a robust Change Management strategy is paramount. This involves comprehensive communication plans, addressing cultural resistance, and aligning the technology with the values and goals of the staff.

Change should be introduced in phases, ensuring that each hospital is provided with tailored training and support systems. Highlight success stories of digital adoption within the network to demonstrate tangible benefits and create internal champions who can advocate for change.

Learn more about Change Management

Digital Transformation

Digital Transformation is at the heart of integrating telemedicine, EHRs, and AI diagnostic tools. Focus on creating a digital-first culture, where technological solutions are the default rather than the exception.

This requires a top-down approach, ensuring that leadership actively promotes the use of digital tools. Invest in scalable infrastructure that supports interoperability between hospitals within the network to simplify processes for staff and improve patient experience.

Learn more about Digital Transformation

Operational Excellence

Pursuing Operational Excellence through technological initiatives will streamline workflows and reduce redundancies. Assess current processes and identify areas where digital solutions can enhance efficiency.

Implement performance metrics to evaluate the impact of digital health technologies on operational efficiency. Regularly review and fine-tune technology integration to ensure it aligns with evolving operational goals and healthcare standards.

Learn more about Operational Excellence

Training within Industry

Staff training is critical to the successful adoption of digital health tools. Implement a Training within Industry (TWI) program focused on the use of telemedicine platforms, EHRs, and AI tools.

This should include structured on-the-Job Training, job instruction, job methods, and job relations components. Encourage peer-to-peer learning and create a culture where continuous learning is valued and supported.

Learn more about Job Training Training within Industry

Patient Engagement

Engage patients in the adoption of digital health services by launching educational campaigns that outline the benefits and address common concerns. Offer hands-on demonstrations and provide resources, such as tutorials and hotlines, for patients to learn about the digital tools available to them.

Feedback loops should be established to gather patient insights and adjust strategies accordingly.

Learn more about Employee Engagement

Healthcare

Within the healthcare context, focus on aligning digital health technology with patient care models. Collaborate with clinical staff to ensure that digital tools support and enhance patient outcomes.

Keep abreast of emerging technologies and healthcare trends to ensure the hospital network remains at the forefront of innovation, thus maintaining a competitive edge.

Learn more about Healthcare

Quality Management & Assurance

Quality Management & Assurance must be integral to the adoption of digital health technologies. Establish clear quality standards for digital tools and ensure compliance with healthcare regulations.

Conduct regular audits to assess the effectiveness of digital solutions and make evidence-based adjustments. This will not only ensure patient safety but also build trust among patients and staff.

Learn more about Quality Management Quality Management & Assurance

Robotic Process Automation (RPA)

Consider implementing RPA to automate routine, rule-based tasks, such as data entry and appointment scheduling. This will free up staff time for more patient-focused activities and reduce the chance of human error.

RPA can also be used to streamline the processing of insurance claims, thereby improving the financial efficiency of the hospitals.

Learn more about Robotic Process Automation

Data & Analytics

Utilize Data & Analytics to inform your technology standardization strategy. By collecting and analyzing data on technology usage and patient outcomes, you can identify Best Practices and areas for improvement.

Data-driven insights will also help in forecasting needs and planning future investments in technology.

Learn more about Data & Analytics Best Practices

Cyber Security

As you integrate more digital solutions, Cyber Security becomes increasingly important. Ensure that all digital health technologies are compliant with HIPAA and other relevant regulations.

Implement regular security training for all staff to prevent data breaches, and establish protocols for quickly addressing any security incidents that may arise.

Learn more about Cyber Security

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.


How did Marcus do? Let us know. This tool is still in beta. We would appreciate any feedback you could provide us: support@flevy.com.

If you have any other questions, you can ask Marcus again here.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Additional Marcus Insights