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Your Goal of Increasing Sales
To bring new product to the market, a company needs a realistic evaluation of its market position for deducing future objectives and for adjusting strategic business measures. The more detailed your assessment and evaluation, the faster it will lead your business to success and the easier it will be to control the course you take. The optimization and improvement of all marketing activities will be your long-term benefits (competitor environment, pricing and reimburement strategy, medical evaluation etc.)
Following topics are available:
1. Executive summary
2. Market Assessment
2.1 Market Analysis
2.2 Stakeholder Analysis
2.3 Competitor Analysis (Current and Future Market Conditions)
3. Marketing Strategies and Tactics
3.2 Customer-Specific Strategies
3.3 Promotional Strategies
3.1 Pricing and Reimbursement Strategies
3.4 Outcomes Research Strategies
3.5 Medical Education Strategies
3.6 Public Relations Strategies
3.7 Publication Program
3.8 Market Research Program
3.9 Clinical Program
3.10 Portfolio Management and Alignment
4. Field Force Launch Activities
5. Key Milestones and Dates for Launch Year
6. P&L Statement: Five-Year Outlook
7. Legal Considerations
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Source: Best Practices in Healthcare PowerPoint Slides: Pharma Launch Plan 2020 PowerPoint (PPTX) Presentation, BigPharma2000
BigPharma2000 has published 40 additional documents on Flevy.
This business document is categorized under the function(s): Pharma Strategy, Marketing, & Sales
It applies to Healthcare & Life Sciences
File Type: PowerPoint (pptx)
File Size: 1.4 MB
Number of Slides: 57 (includes cover, transition, & marketing slides)
Related Topic(s): Healthcare
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Jul 27, 2016
Most recent version published: Jul 27, 2016
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Big Pharma - Brand Launch, Planning, Marketing Support
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