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Pharma Strategy: Loss of Exclusivity (LOE) (PowerPoint PPT)

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Author: LearnPPT TOP AUTHOR [?]

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File Type: 25-slide PowerPoint presentation (PPT)

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DOCUMENT DESCRIPTION

This product (Pharma Strategy: Loss of Exclusivity [LOE]) is a 25-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

Expiration of a drug patent means end of the branded drug value and revenue stream for a majority of pharmaceutical firms. This loss of exclusivity (LOE) puts to risk a huge amount of money in global pharmaceutical sales.

LOE certainly brings about a steep decline in a drug sales. A brand's unit share declines to about 16% by the time generics arrive and play in the market for a year. However, this is not a "game over" scenario.

This deck discusses 3 key strategies to preserve value for the brands after patent expiration:

1. Preserve Brand Equity and Patient Loyalty
2. Develop an Over-the-Counter (OTC) Version
3. Launch a Generic Version

No matter which LOE strategy a company selects to maintain product revenue, early action and execution is critical.

LOE is part of the different phases of a product's lifecycle and should be strategically thought out and managed. The presentation also highlights other avenues to tap revenue opportunities besides extending a drug's patent life through reformulations and introducing new indications.

The slide deck also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Pharma Industry PowerPoint Slides: Pharma Strategy: Loss of Exclusivity (LOE) PowerPoint (PPT) Presentation, LearnPPT

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File Type: PowerPoint (ppt)

Number of Slides: 25 (includes cover, transition, & marketing slides)

Tag(s): Pharma Industry

This business document is categorized under: Business Framework Primers

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jun 11, 2018

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