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Omnichannel Marketing (PowerPoint PPT)

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HIGHLIGHTS

Author: PPT Lab TOP AUTHOR [?]

Immediate, digital download

File Type: 19-slide PowerPoint presentation (PPT)

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DOCUMENT DESCRIPTION

This product (Omnichannel Marketing) is a 19-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

In the Digital Age, how customers interact with brands has become nonlinear due to the proliferation of touch points across channels, platforms, and content formats. Customers now curate most of their brand experiences.

Omnichannel Marketing allows brand manufacturers and retailers a holistic approach to reaching customers with a more integrated message. This is an opportunity to reimagine the consumer and shopper experience across all touch points, while delivering a higher ROI on the marketing spend. To adopt Omnichannel Marketing, we need to shift our Marketing Model, as consumer insights, content publishing, and digital platforms (e.g. mobile, social, e-commerce) have grown in importance for brand manufacturers and retailers. The customer journey is typically fragmented across many content sites and mobile apps—with the quality of experience varying at each touchpoint and provider.

To develop a true Omnichannel Marketing strategy, we need to build out a winning capabilities system. There are 5 core capabilities needed to succeed at Omnichannel Marketing:

1. Sophisticated Insights
2. Content Marketing
3. Integrated Data & Analytics
4. Agile Development
5. Integrated Partner Ecosystem

This deck also includes templates for you to use in your own business presentations.

The information in this presentation is largely based on the thought leadership of global strategy consulting firm, Booz&Co.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Experience, Customer Journey, Omnichannel Marketing PowerPoint Slides: Omnichannel Marketing PowerPoint (PPT) Presentation, PPT Lab

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This business document is categorized under: Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Experience Customer Journey Omnichannel Marketing

Number of Slides: 19 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): May 9, 2017

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