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Shrinking profits and market pressure to deliver greater value has necessitated the entire Healthcare landscape to transform. Some entities are more sophisticated than others, but the overall sector is building experience and new capabilities to improve economic performance and patient outcomes. This presentation discusses:
• Transformation in the Healthcare Sector
• Key Account Management (KAM) – Shortcomings in the Pharma Sector
• The Essentials for Effective KAM:
1. Dig Deep to Unearth Customer Insights (CI)
2. Focus on Joint Value Creation
3. Forge Long-term Relationships through Partnerships
4. Enable Internal Cross-functional Collaboration
5. Foster an Entrepreneurial Mindset
• Gearing up to Implement the Key Account Management Approach
Healthcare firms need to invest in improving capabilities, creating strategic partnerships, and promoting an entrepreneurial culture in teams to achieve their organizational goals.
Additional topics covered in the deck include the 3-S Approach to Customer Segmentation, role of partnerships in building lasting value, competencies required by KAMs, and roles and responsibilities of KAMs.
This deck also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Account Management, Pharma Industry, Healthcare Industry PowerPoint Slides: Key Account Management (KAM) in Healthcare and Pharma PowerPoint (PPT) Presentation, LearnPPT
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This business document is categorized under: Business Framework Primers
File Type: PowerPoint (ppt)
Tag(s): Account Management Pharma Industry Healthcare Industry
Number of Slides: 23 (includes cover, transition, & marketing slides)
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Upload date (first version): Sep 13, 2017
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