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DOCUMENT DESCRIPTION

Shrinking profits and market pressure to deliver greater value has necessitated the entire Healthcare landscape to transform. Some entities are more sophisticated than others, but the overall sector is building experience and new capabilities to improve economic performance and patient outcomes. This presentation discusses:

* Transformation in the Healthcare Sector

* Key Account Management (KAM) - Shortcomings in the Pharma Sector

* The Essentials for Effective KAM:

1. Dig Deep to Unearth Customer Insights (CI)
2. Focus on Joint Value Creation
3. Forge Long-term Relationships through Partnerships
4. Enable Internal Cross-functional Collaboration
5. Foster an Entrepreneurial Mindset

* Gearing up to Implement the Key Account Management Approach

Healthcare firms need to invest in improving capabilities, creating strategic partnerships, and promoting an entrepreneurial culture in teams to achieve their organizational goals.

Additional topics covered in the deck include the 3-S Approach to Customer Segmentation, role of partnerships in building lasting value, competencies required by KAMs, and roles and responsibilities of KAMs.

This deck also includes slide templates for you to use in your own business presentations.

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Source: Key Account Management (KAM) in Healthcare and Pharma PowerPoint document

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Key Account Management (KAM) in Healthcare and Pharma

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This business document is categorized under:

File Type: PowerPoint (ppt)

Tag(s): Account Management Pharma Industry Healthcare Industry

Number of Slides: 23 (includes cover, transition slides)

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Upload date (first version): Sep 13, 2017






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