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Flevy Management Insights Case Study
Operational Efficiency for Forestry Products Firm in North America


There are countless scenarios that require Business Process Outsourcing. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Business Process Outsourcing to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

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Consider this scenario: The organization is a North American leader in forestry and paper products grappling with operational inefficiencies.

With a vast network of suppliers and customers, the company has struggled to maintain a competitive edge due to outdated Business Process Outsourcing (BPO) strategies. Rising costs, inconsistent quality control, and delays in service delivery have prompted the need for a comprehensive overhaul of their BPO functions to improve operational efficiency and customer satisfaction.



Upon reviewing the situation, it is hypothesized that the root causes of the organization's challenges lie in the legacy systems used for managing outsourced processes and a lack of integration between BPO services and core business operations. Additionally, there may be insufficient metrics and performance incentives aligned with the strategic goals of the organization.

Strategic Analysis and Execution Methodology

The organization can benefit significantly from a 5-phase consulting approach to Business Process Outsourcing. This robust methodology, typically followed by leading consulting firms, ensures a comprehensive overhaul of BPO functions, aligning them with the company's strategic objectives and enhancing overall performance.

  1. Assessment and Benchmarking: Begin with a thorough assessment of current BPO functions and benchmark against industry best practices. Key questions include: What are the existing BPO processes and how do they align with organizational goals? What are the cost structures and service level agreements in place? This phase involves data collection, stakeholder interviews, and performance analysis, leading to a detailed understanding of current state and identification of gaps.
  2. Strategic Redesign: Develop a BPO strategy that aligns with the company's long-term goals. This includes determining the right mix of in-house versus outsourced functions, identifying strategic partners, and establishing clear performance metrics. Key analyses involve cost-benefit analysis and risk assessment. The deliverable is a Strategic BPO Framework.
  3. Process Re-engineering: In this phase, the focus is on redesigning workflows, implementing new technologies, and enhancing communication channels. Key activities include mapping current processes, identifying inefficiencies, and proposing redesigned processes for greater efficiency and effectiveness. Interim deliverables are Process Maps and Technology Implementation Plans.
  4. Implementation and Change Management: Execute the redesigned processes and manage the change within the organization. This phase addresses the human aspect of BPO, ensuring buy-in from all stakeholders. Training, communication plans, and transition management are key activities. The deliverable is a comprehensive Change Management Plan.
  5. Performance Management and Continuous Improvement: Establish a framework for ongoing monitoring and continuous improvement of BPO functions. This includes setting up KPIs, regular performance reviews, and feedback loops for process enhancements. The deliverable is a Performance Management Toolkit.

Learn more about Change Management Performance Management Continuous Improvement

For effective implementation, take a look at these Business Process Outsourcing best practices:

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Business Process Outsourcing Implementation Challenges & Considerations

When adopting this methodology, executives often question the integration of new BPO strategies with existing systems and company culture. Successful integration requires a tailored approach, considering the unique technological and cultural context of the organization. Furthermore, executives are keen to understand the impact on customer experience. The redesigned BPO functions must aim to enhance customer satisfaction through improved service delivery and responsiveness. Lastly, the ability to measure the success of BPO initiatives is crucial. A robust set of KPIs will be developed to quantify improvements in efficiency, cost savings, and service quality.

Expected business outcomes include a reduction in operational costs by at least 15%, improvement in service delivery time by 20%, and an increase in customer satisfaction scores by 10%. Implementation challenges may include resistance to change from employees, disruptions during the transition phase, and alignment of new processes with existing IT infrastructure.

Learn more about Customer Experience Customer Satisfaction

Business Process Outsourcing KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Measurement is the first step that leads to control and eventually to improvement.
     – H. James Harrington

  • Cost Savings: Tracks the reduction in operational costs post-implementation.
  • Service Delivery Time: Measures the average time taken to complete a service request.
  • Customer Satisfaction Score: Assesses the level of customer satisfaction with the BPO services provided.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Throughout the implementation, it was observed that organizations with strong change management programs experienced smoother transitions. According to McKinsey, 70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. However, when employees are fully engaged and management provides clear, consistent communication, the likelihood of success increases significantly.

Another insight is the importance of leveraging technology in BPO. Gartner reports that organizations that integrate artificial intelligence with BPO can see up to a 25% increase in operational efficiency. This technology not only automates processes but also provides valuable analytics for continuous improvement.

Learn more about Artificial Intelligence

Business Process Outsourcing Deliverables

  • Strategic BPO Framework (PowerPoint)
  • Process Maps (Visio)
  • Technology Implementation Plans (PDF)
  • Change Management Plan (MS Word)
  • Performance Management Toolkit (Excel)

Explore more Business Process Outsourcing deliverables

Business Process Outsourcing Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Business Process Outsourcing. These resources below were developed by management consulting firms and Business Process Outsourcing subject matter experts.

Business Process Outsourcing Case Studies

One notable case study involves a global paper products company that implemented a BPO strategy which resulted in a 30% reduction in operational costs and a 15% increase in customer satisfaction. The key to their success was the integration of digital tools for process management and a strong focus on change management.

Another case is a forestry products firm that outsourced its customer service operations, leading to a 20% improvement in response times and a significant increase in customer retention rates. Their strategic partnership with a BPO provider specialized in the forestry sector was a critical success factor.

Explore additional related case studies

Integration with Legacy Systems

Adopting new BPO strategies often necessitates interfacing with legacy systems, which can be complex and resource-intensive. It's essential to conduct a thorough IT assessment to understand the capabilities and limitations of existing systems. According to Deloitte, companies that proactively invest in updating their IT infrastructure can expect a smoother integration process and are better positioned to leverage new BPO solutions effectively.

Moreover, a phased implementation plan can mitigate risks associated with system integration. Incremental changes allow for ongoing assessment and troubleshooting, minimizing operational disruptions. This approach not only facilitates technical integration but also aids in organizational adaptation to the new processes.

Employee Resistance and Change Management

Employee resistance is a common challenge in implementing new BPO strategies. Bain & Company highlights that successful change management strategies are those that engage employees at all levels, clearly communicate the reasons for change, and provide adequate training and support. Leaders must articulate a clear vision and establish a sense of urgency to motivate employees to embrace new workflows and technologies.

To further mitigate resistance, creating a culture that values continuous improvement and innovation is crucial. Involving employees in the design and implementation phases can foster a sense of ownership and reduce apprehension. Regular feedback loops and recognition programs can also sustain employee engagement and commitment to the change process.

Learn more about Employee Engagement

Customer Experience Enhancement

Improving customer experience is a priority in any BPO initiative. As reported by Accenture, companies that focus on customer experience in their BPO strategies can achieve customer satisfaction increases by up to 33%. This involves not just streamlining processes, but also ensuring that BPO activities are customer-centric. Leveraging analytics to gain insights into customer behavior and preferences can inform more personalized and responsive service offerings.

It's also essential to maintain clear communication channels with customers throughout the transition to new BPO processes. Informing customers about changes and how they will benefit can help manage expectations and maintain trust. Post-implementation, collecting customer feedback is invaluable for refining processes and ensuring the BPO strategy continues to align with customer needs.

Quantifying Success and ROI

Measuring the success of a BPO initiative is critical for validating the investment and guiding future decisions. KPMG emphasizes that a well-defined set of KPIs should extend beyond cost savings to include metrics related to quality, agility, and innovation. Return on Investment (ROI) can be quantified by measuring improvements in these areas against the costs of implementing the BPO strategy.

Furthermore, employing a balanced scorecard approach allows for a more holistic assessment of the BPO strategy's impact. Including perspectives such as financial, customer, internal business processes, and learning and growth provides a comprehensive view of performance and facilitates strategic alignment across the organization.

Learn more about Balanced Scorecard Return on Investment

Additional Resources Relevant to Business Process Outsourcing

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced operational costs by 17% through strategic redesign and process re-engineering of BPO functions.
  • Improved service delivery time by 22%, exceeding the initial target of 20%, by implementing new technologies and enhancing communication channels.
  • Increased customer satisfaction scores by 12%, surpassing the goal of a 10% increase, through customer-centric BPO activities and clear communication.
  • Successfully integrated artificial intelligence with BPO, leading to a 25% increase in operational efficiency.
  • Established a robust Performance Management Toolkit, enabling ongoing monitoring and continuous improvement of BPO functions.
  • Overcame employee resistance and achieved high levels of engagement in the change process, attributed to effective change management strategies.

The initiative to overhaul the Business Process Outsourcing (BPO) functions has been a resounding success, achieving and in some cases surpassing the set objectives. The reduction in operational costs and the improvement in service delivery time not only demonstrate the effectiveness of the strategic redesign and process re-engineering but also highlight the positive impact of integrating new technologies. The increase in customer satisfaction scores is particularly noteworthy, as it directly reflects the initiative's success in enhancing customer experience. The successful integration of artificial intelligence has been a game-changer, significantly boosting operational efficiency. Furthermore, the high level of employee engagement in the change process, overcoming initial resistance, underscores the effectiveness of the change management strategies employed. These results collectively validate the strategic approach taken and the investments made in technology and change management.

For next steps, it is recommended to focus on further leveraging technology to enhance BPO functions, particularly exploring additional applications of artificial intelligence and machine learning for process automation and predictive analytics. Continuing to invest in employee training and development will ensure the workforce remains adaptable and skilled in new technologies and processes. Additionally, expanding the Performance Management Toolkit to include more advanced analytics and real-time monitoring capabilities will support more agile and responsive BPO operations. Finally, considering the success of the current initiative, exploring opportunities for expanding BPO strategies into new areas of the business could yield additional benefits and efficiencies.

Source: Operational Efficiency for Forestry Products Firm in North America, Flevy Management Insights, 2024

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