A Strategy Map is a diagram that conveys the primary strategic goals being pursued by an organization. It is a strategic part of the Balanced Scorecard (BSC) framework to describe strategies for value creation. More specifically, a Strategy Map describes how our organization creates value by connecting strategic objectives in explicitly cause-and-effect relationship with each other in the four BSC objectives Financial, Customer, Processes, Learning and Growth).

Strategy Maps enable managers to capture their plans in an easy-to-read one-page visual. It also connects vision, strategy, and resources at all organization levels. A core feature of this framework is its emphasis on communication strategy to the whole workforce.

This document provides an introduction to Strategy Maps, Balanced Scorecards, and also includes Strategy Map templates you can use in your own presentations.

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