Flevy Management Insights Case Study
Transformation Strategy for Mid-Size Financial Services Firm in Wealth Management
     David Tang    |    Platform Strategy


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Platform Strategy to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A mid-sized financial services firm struggled with outdated IT and a weak platform strategy, driving up costs and shrinking market share. Modernizing IT and leveraging advanced data analytics resulted in a 15% cut in operational costs, a 12% rise in client satisfaction, and a 20% revenue increase from new advisory services.

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Consider this scenario: A mid-size financial services firm specializing in wealth management faces significant strategy challenges, including a lag in platform strategy adoption.

Internally, the organization struggles with outdated IT infrastructure and inefficient processes, leading to a 20% increase in operational costs over the past year. Externally, competitive pressures and changing client expectations have eroded its market share by 15%. The primary strategic objective is to modernize its platform strategy to enhance client engagement and operational efficiency.



The organization is a mid-size financial services firm specializing in wealth management. It is facing a 20% operational cost increase due to outdated IT infrastructure and inefficient processes. Externally, competitive pressures and changing client expectations have led to a 15% market share erosion. The primary strategic objective is to modernize its platform strategy to enhance client engagement and operational efficiency.

Competitive Analysis

The wealth management industry is experiencing rapid digital transformation, with firms adopting advanced analytics and AI to offer personalized services. We begin our analysis by analyzing the primary forces driving the industry:

  • Internal Rivalry: High due to numerous established players and new fintech entrants.
  • Supplier Power: Medium, with key suppliers being technology vendors who provide essential software and platforms.
  • Buyer Power: High, as clients have numerous options and are increasingly tech-savvy.
  • Threat of New Entrants: Moderate, due to regulatory barriers but high potential for disruption by tech-savvy startups.
  • Threat of Substitutes: High, with alternative investment platforms and robo-advisors gaining popularity.

Emergent trends include digital transformation, client demand for personalized services, and increasing regulatory scrutiny. These trends lead to several major changes in industry dynamics:

  • Increased client demand for digital engagement: Opportunity to develop advanced digital platforms; risk of falling behind competitors.
  • Rising importance of data analytics: Opportunity to gain insights for personalized services; risk of data breaches and compliance issues.
  • Regulatory changes: Opportunity to lead in compliance; risk of increased operational costs.
  • Expansion of fintech and robo-advisors: Opportunity to collaborate or integrate new technologies; risk of client attrition to more innovative firms.

PEST analysis reveals political factors such as regulatory changes, economic factors like market volatility, social factors including changing client demographics, and technological factors like AI and blockchain adoption.

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Internal Assessment

The organization has strong client relationships and a reputable brand but suffers from outdated IT systems and process inefficiencies.

The 4DX Analysis indicates a lack of focus on critical strategic goals, with misaligned efforts among teams. There is a need for clear goals, consistent tracking, and accountability to drive performance.

The Organizational Design Analysis reveals a traditional hierarchical structure that slows decision-making and stifles innovation. A more agile, cross-functional model would enhance responsiveness and innovation.

The Value Chain Analysis shows strengths in client advisory services but weaknesses in back-office operations and IT support. Streamlining these areas could significantly improve efficiency.

Strategic Initiatives

The leadership team formulated strategic initiatives based on the comprehensive understanding gained from the previous industry analysis and internal capability assessment, outlining specific, actionable steps that align with the strategic plan's objectives over a 3-5 year horizon to drive growth by 20% over the next 12 months .

  • Platform Modernization: Upgrade IT infrastructure and adopt a cloud-based platform to improve operational efficiency and client engagement. This initiative will reduce operational costs and enhance service delivery. Requires significant investment in technology and skilled IT personnel.
  • Data Analytics Implementation: Develop advanced analytics capabilities to offer personalized client services. Expected to increase client satisfaction and retention. Requires investment in data analytics tools and hiring data scientists.
  • Regulatory Compliance Enhancement: Strengthen compliance processes to navigate regulatory changes. Mitigates legal risks and builds client trust. Needs investment in compliance software and training programs.
  • Client Experience Transformation: Create a seamless digital client experience by integrating AI and machine learning. Aims to boost client engagement and loyalty. Requires investment in AI technologies and user experience design.
  • Expansion of Advisory Services: Introduce new advisory services targeting emerging client segments. Aims to increase market share. Requires market research and hiring specialized advisory talent.
  • Operational Efficiency Improvement: Streamline back-office operations to reduce costs and improve service delivery. Expected to enhance profitability. Requires process reengineering and automation tools.
  • Platform Strategy Development: Develop a comprehensive platform strategy to unify digital tools and services. Aims to create a cohesive client experience. Requires strategic planning and investment in platform integration.
  • Strategic Partnerships: Form alliances with fintech firms to leverage innovative technologies. Aims to enhance service offerings. Requires negotiation and partnership management.

Platform Strategy Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Tell me how you measure me, and I will tell you how I will behave.
     – Eliyahu M. Goldratt

  • Client Satisfaction Score: Measures effectiveness of platform modernization and client experience transformation.
  • Operational Cost Reduction: Tracks success of operational efficiency improvements.
  • Client Retention Rate: Indicates impact of personalized services and enhanced client experience.
  • Regulatory Compliance Rate: Measures effectiveness of compliance enhancement initiatives.
  • New Client Acquisition Rate: Tracks success of expansion into new advisory services.

These KPIs provide insights into the effectiveness of the strategic initiatives. Monitoring these metrics ensures alignment with strategic goals and facilitates timely adjustments.

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Stakeholder Management

Success of the strategic initiatives hinges on the involvement and support of both internal and external stakeholders, including frontline staff, technology partners, and marketing teams. In particular, our external technology partners play an important role in informing us of and validating end-consumer requirements.

  • Executives: Drive strategic vision and decision-making.
  • IT Department: Responsible for platform modernization and data analytics implementation.
  • Compliance Team: Ensures adherence to regulatory changes.
  • Client Advisors: Implement new advisory services and transform client experience.
  • Technology Partners: Provide essential software and platform support.
  • Clients: Provide feedback on new services and platforms.
  • Data Scientists: Develop and implement data analytics solutions.
Stakeholder GroupsRACI
Executives
IT Department
Compliance Team
Client Advisors
Technology Partners
Clients
Data Scientists

We've only identified the primary stakeholder groups above. There are also participants and groups involved for various activities in each of the strategic initiatives.

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Platform Strategy Deliverables

These are a selection of deliverables across all the strategic initiatives.

  • Transformation Strategy Report (PPT)
  • Platform Modernization Roadmap (PPT)
  • Data Analytics Implementation Plan (PPT)
  • Compliance Enhancement Guidelines (PPT)
  • Operational Efficiency Improvement Template (Excel)

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Platform Modernization

The implementation team leveraged several established business frameworks to help with the analysis and implementation of this initiative, including the McKinsey 7S Framework. The McKinsey 7S Framework is a management model that analyzes 7 internal elements of an organization to ensure they are aligned and mutually reinforcing. This framework was useful in this context because it provided a comprehensive view of the organization’s structure, systems, and culture, which are critical for successful IT infrastructure modernization. The team followed this process:

  • Analyzed the existing structure, strategy, systems, shared values, style, staff, and skills to identify misalignments.
  • Developed a plan to align these elements with the new IT infrastructure, focusing on enhancing communication and collaboration across departments.
  • Engaged with key stakeholders to ensure buy-in and support for the changes.
  • Monitored progress and made adjustments to the plan as needed to address any emerging issues.

The implementation team also utilized the ADKAR Model, a change management framework that focuses on individual change. ADKAR stands for Awareness, Desire, Knowledge, Ability, and Reinforcement. This model was useful because it helped ensure that employees were adequately prepared for the transition to the new IT infrastructure. The team followed this process:

  • Created awareness among employees about the need for IT modernization through communication campaigns.
  • Fostered a desire for the change by highlighting the benefits of the new system.
  • Provided training to enhance employees' knowledge and ability to use the new IT tools.
  • Established mechanisms to reinforce the change and ensure long-term adoption.

The implementation of these frameworks resulted in a more cohesive and aligned organization, with employees better prepared and more supportive of the IT infrastructure changes. Operational efficiency improved by 15%, and client engagement metrics showed a 10% increase , validating the success of the platform modernization initiative.

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Data Analytics Implementation

The implementation team utilized the CRISP-DM (Cross-Industry Standard Process for Data Mining) framework to guide the data analytics implementation. CRISP-DM is a robust methodology for data mining projects, offering a structured approach to planning and executing data analytics initiatives. It was particularly useful in this context as it provided a clear roadmap for transforming raw data into actionable insights. The team followed this process:

  • Defined business objectives and translated them into data mining goals.
  • Collected and prepared data from various sources, ensuring data quality and consistency.
  • Built and tested data models to identify patterns and insights.
  • Deployed the models and integrated them into the organization's decision-making processes.

The team also leveraged the Data Governance Framework to ensure data integrity and compliance. This framework focuses on establishing policies and procedures for managing data assets. It was useful because it ensured that the data analytics process adhered to regulatory requirements and maintained high standards of data quality. The team followed this process:

  • Established a data governance committee to oversee data management practices.
  • Developed data policies and procedures to ensure data accuracy, privacy, and security.
  • Implemented data stewardship roles to manage data assets and ensure compliance.
  • Conducted regular audits to monitor data governance practices and address any issues.

The implementation of these frameworks resulted in a robust data analytics capability that provided valuable insights for personalized client services. Client satisfaction increased by 12%, and client retention improved by 8%, demonstrating the effectiveness of the data analytics implementation.

Regulatory Compliance Enhancement

The implementation team utilized the COSO Internal Control Framework to enhance regulatory compliance processes. The COSO framework provides a structured approach for designing, implementing, and monitoring internal control systems. It was useful in this context because it ensured that the organization’s compliance processes were robust and effective. The team followed this process:

  • Conducted a risk assessment to identify potential compliance risks.
  • Designed and implemented control activities to mitigate identified risks.
  • Established monitoring mechanisms to ensure the effectiveness of control activities.
  • Communicated compliance requirements and control activities to all employees.

The implementation team also used the RACI Matrix to clarify roles and responsibilities related to compliance activities. The RACI Matrix is a tool used to assign and clarify roles and responsibilities in a project or process. It was useful because it ensured that all compliance activities were clearly assigned and managed. The team followed this process:

  • Identified all compliance-related activities and tasks.
  • Assigned roles and responsibilities using the RACI Matrix (Responsible, Accountable, Consulted, Informed).
  • Communicated the RACI Matrix to all stakeholders to ensure clarity and alignment.
  • Regularly reviewed and updated the RACI Matrix to reflect any changes in roles or responsibilities.

The implementation of these frameworks resulted in a more effective and efficient compliance process, reducing compliance-related risks by 20%. Employee understanding of compliance requirements improved, and the organization successfully navigated regulatory changes without significant disruptions.

Client Experience Transformation

The implementation team leveraged the Customer Journey Mapping framework to guide the client experience transformation. Customer Journey Mapping is a strategic tool that visualizes the end-to-end experience of a customer with a product or service. It was useful in this context because it helped identify pain points and opportunities for enhancing the digital client experience. The team followed this process:

  • Mapped the current client journey to identify touchpoints and pain points.
  • Engaged with clients through surveys and interviews to gather insights and feedback.
  • Designed an optimized client journey that addressed identified pain points and enhanced the overall experience.
  • Implemented changes to the digital platform to reflect the optimized client journey.

The team also utilized the Service Design Thinking framework to ensure a client-centric approach to the transformation. Service Design Thinking focuses on designing services that meet the needs and expectations of clients. It was useful because it ensured that the transformation efforts were aligned with client needs. The team followed this process:

  • Conducted client research to understand their needs, preferences, and behaviors.
  • Developed personas to represent different client segments and their specific needs.
  • Ideated and prototyped new service concepts that addressed client needs and pain points.
  • Tested and refined the new service concepts based on client feedback.

The implementation of these frameworks resulted in a significantly improved client experience, with a 15% increase in client satisfaction scores and a 10% increase in client engagement metrics. The organization was able to deliver a seamless and personalized digital experience that met the evolving needs of its clients.

Expansion of Advisory Services

The implementation team utilized the BCG Growth-Share Matrix to guide the expansion of advisory services. The BCG Matrix is a strategic tool that helps organizations analyze their portfolio of businesses and allocate resources effectively. It was useful in this context because it helped identify which advisory services had the highest growth potential. The team followed this process:

  • Classified existing advisory services into four categories: Stars, Cash Cows, Question Marks, and Dogs.
  • Identified high-potential services (Stars and Question Marks) for further investment and development.
  • Developed a strategic plan to grow and expand high-potential advisory services.
  • Allocated resources and investment to support the growth of these services.

The team also utilized the Jobs to Be Done (JTBD) framework to understand client needs and develop new advisory services. JTBD is a customer-centric framework that focuses on the jobs clients are trying to accomplish. It was useful because it provided insights into what clients were looking for in advisory services. The team followed this process:

  • Conducted client interviews to understand their needs, goals, and challenges.
  • Identified key jobs clients were trying to accomplish with advisory services.
  • Developed new advisory services that addressed these key jobs and provided value to clients.
  • Tested and refined the new services based on client feedback.

The implementation of these frameworks resulted in the successful expansion of advisory services, with a 20% increase in revenue from new services. Client acquisition rates improved by 12%, and the organization was able to capture new market segments with tailored advisory offerings.

Operational Efficiency Improvement

The implementation team utilized Lean Six Sigma to guide the operational efficiency improvement initiative. Lean Six Sigma is a methodology that combines Lean manufacturing principles and Six Sigma techniques to improve efficiency and reduce defects. It was useful in this context because it provided a structured approach to identifying and eliminating inefficiencies. The team followed this process:

  • Defined the scope of the efficiency improvement project and set clear objectives.
  • Measured current performance and identified areas of inefficiency.
  • Analyzed root causes of inefficiencies using tools like Value Stream Mapping and Fishbone Diagrams.
  • Implemented solutions to eliminate inefficiencies and improve processes.
  • Monitored and controlled the improved processes to ensure sustained efficiency gains.

The team also utilized the Theory of Constraints (TOC) to identify and address bottlenecks in operations. TOC is a management philosophy that focuses on identifying and managing the most critical constraint that limits system performance. It was useful because it helped prioritize efforts on the most impactful areas. The team followed this process:

  • Identified the primary constraint (bottleneck) in the operational processes.
  • Developed a plan to exploit and elevate the constraint to improve overall performance.
  • Implemented changes to address the constraint and improve throughput.
  • Monitored the impact of the changes and adjusted as needed to sustain improvements.

The implementation of these frameworks resulted in a 25% improvement in operational efficiency, with significant reductions in process cycle times and operational costs. The organization was able to deliver services more quickly and cost-effectively, enhancing overall profitability and client satisfaction.

Platform Strategy Development

The implementation team utilized the Business Model Canvas to guide the development of the platform strategy. The Business Model Canvas is a strategic management tool that provides a visual representation of a business model, highlighting key components such as value propositions, customer segments, and revenue streams. It was useful in this context because it helped the organization design a cohesive and scalable platform strategy. The team followed this process:

  • Defined the value propositions of the platform and identified target customer segments.
  • Outlined the key activities, resources, and partners required to develop and deliver the platform.
  • Developed a revenue model to ensure the platform's financial sustainability.
  • Created a roadmap for platform development and implementation.

The team also utilized the Agile Development methodology to ensure a flexible and iterative approach to platform development. Agile Development focuses on delivering incremental improvements through iterative cycles, allowing for continuous feedback and adaptation. It was useful because it enabled the organization to respond quickly to changing client needs and technological advancements. The team followed this process:

  • Formed cross-functional teams to work on different aspects of the platform development.
  • Conducted iterative development cycles (sprints) to deliver incremental improvements.
  • Gathered feedback from clients and stakeholders after each sprint to inform subsequent development cycles.
  • Adjusted the development roadmap based on feedback and emerging requirements.

The implementation of these frameworks resulted in a well-defined and scalable platform strategy that aligned with the organization's strategic objectives. The platform's development progressed smoothly, with regular feedback loops ensuring that it met client needs and expectations. The organization saw a 30% increase in platform usage and a 20% increase in client engagement, demonstrating the success of the platform strategy development initiative.

Strategic Partnerships

The implementation team utilized the Strategic Alliance Framework to guide the formation of strategic partnerships. The Strategic Alliance Framework provides a structured approach to identifying, forming, and managing strategic alliances. It was useful in this context because it helped the organization identify potential partners and establish mutually beneficial relationships. The team followed this process:

  • Identified potential partners that could provide complementary capabilities and technologies.
  • Assessed the strategic fit and alignment of goals between the organization and potential partners.
  • Negotiated partnership agreements to define roles, responsibilities, and value-sharing mechanisms.
  • Established governance structures to manage and oversee the partnerships.

The team also utilized the Partner Relationship Management (PRM) framework to ensure effective collaboration and communication with partners. PRM focuses on managing and optimizing relationships with business partners. It was useful because it provided tools and processes for maintaining strong and productive partnerships. The team followed this process:

  • Implemented a PRM system to centralize partnership information and communication.
  • Developed joint business plans with partners to align efforts and objectives.
  • Conducted regular performance reviews and feedback sessions to ensure continuous improvement.
  • Provided training and support to partners to enhance their capabilities and performance.

The implementation of these frameworks resulted in the successful formation of strategic partnerships that enhanced the organization's service offerings and technological capabilities. The organization was able to leverage partner expertise to accelerate innovation and deliver new services to clients. Partnership-driven initiatives contributed to a 15% increase in revenue and a 10% improvement in client satisfaction, demonstrating the value of strategic partnerships.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced operational costs by 15% through IT infrastructure modernization and process reengineering.
  • Increased client satisfaction by 12% and client retention by 8% due to personalized services enabled by advanced data analytics.
  • Enhanced regulatory compliance, reducing compliance-related risks by 20% through improved internal control systems.
  • Boosted client engagement metrics by 10% and client satisfaction scores by 15% through a seamless digital client experience transformation.
  • Achieved a 20% increase in revenue from new advisory services, with a 12% improvement in new client acquisition rates.
  • Improved operational efficiency by 25%, significantly reducing process cycle times and operational costs.
  • Increased platform usage by 30% and client engagement by 20% through a well-defined and scalable platform strategy.

The overall results of the initiative indicate a successful transformation, particularly in operational efficiency and client satisfaction. The modernization of IT infrastructure and the adoption of advanced data analytics were pivotal, leading to significant cost reductions and enhanced client retention. The seamless digital client experience transformation also contributed to higher engagement and satisfaction levels. However, some areas did not meet expectations, such as the slower-than-anticipated adoption of new advisory services, which suggests a need for more targeted marketing and client education efforts. Additionally, while regulatory compliance improvements were substantial, the associated costs were higher than planned, indicating a need for more cost-effective compliance solutions. Alternative strategies could include phased implementation of advisory services to better manage client onboarding and exploring partnerships for more cost-efficient compliance tools.

Recommended next steps include continuing to refine and optimize the IT infrastructure to further reduce operational costs and enhance service delivery. Focus on targeted marketing campaigns and client education to accelerate the adoption of new advisory services. Additionally, explore strategic partnerships to leverage innovative compliance solutions and reduce associated costs. Regularly review and adjust the platform strategy to ensure it remains aligned with evolving client needs and technological advancements. Finally, maintain a robust feedback loop with clients to continuously improve the digital experience and service offerings.

Source: Transformation Strategy for Mid-Size Financial Services Firm in Wealth Management, Flevy Management Insights, 2024

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