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DOCUMENT DESCRIPTION

Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.

This document explains the framework in detail. Topics include:
•  quadrant definitions
•  analysis steps/process
•  examples
•  template
•  tips

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Source: BCG Growth-Share Matrix PowerPoint document

 
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BCG Growth-Share Matrix

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File Type: PowerPoint (ppt)

File Size: 396.5 KB

Number of Slides: 9 (includes cover, transition slides)

Related Topic(s): BCG Growth-Share Matrix Portfolio Strategy

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Initial upload date (first version): Apr 21, 2013

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