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DOCUMENT DESCRIPTION

The routes to market companies take to sell and service their products are critical to their success. It determines their sales volume, their ability to deliver the proper levels of customer service in a cost-effective manner, and their success at securing scarce retail shelf space for their products. Yet, only a few organizations have a comprehensive conceptual framework for optimizing their routes to market.

A proven GTM Platform must be available to enable companies to design profitable Go-to-Market (GTM) Models. The platform will enable managers to identify and analyze the key activities and tasks required to best serve their customer segments. A powerful GTM Platform ensures routes to market are designed right.

This framework thoroughly discusses the 4 core pillars of a powerful Go-to-Market Platform. The 4 pillars are critical qualities that ensure that the expected benefits are achieved.

1. Market-driven
2. Coherent
3. Balanced
4. Flexible

Analyzing and designing GTM Models can be rewarding even if it is a complex task. Mastering the approaches to designing a Go-to-Market Platform Design leads to an effective and efficient GTM Model with the greatest Competitive Advantage.

This deck also includes slide templates for you to use in your own business presentations.

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Source: Go-to-Market Platform Design PowerPoint document

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Go-to-Market Platform Design

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Competitive Advantage, Product Strategy, Go-to-Market

Number of Slides: 25

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Upload date (first version): Apr 5, 2019

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