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Products to Platforms Primer (PowerPoint PPTX)
PowerPoint (PPTX) 20 Slides FlevyPro Document
DESCRIPTION
A Product Platform is the creation of a common core that invites third parties to develop and market an increasing number of product variants. An effective Product Platform enhances management of market vulnerability.
Undertaking the Product to Product Platform Transformation requires strategic understanding and management of conditions, catalysts, challenges that exist in the process.
Using a Product Platform strategy can enhance our company's capability to sustain more customers. Its application becomes more effective when our company applies a Product Platform that best sit our product requirements and tactical operation.
A Product Platform can fall under 1 of 4 categories:
1. Aggregation Platforms
2. Social Platforms
3. Mobilization Platforms
4. Learning Platforms
Either way, an effective Product Platform must go beyond facilitating learning. It facilitates synergy towards achievement of shared goals.
This deck also includes slide templates for you to use in your own business presentations.
Our PPT delves into the intricacies of transforming products into platforms, emphasizing the need for a strategic approach to navigate market conditions, catalysts, and challenges. The shift from a product-centric to a platform-centric model is not merely a trend, but a potent strategy to stay competitive in a fragmented market. By leveraging a common core, companies can invite third-party innovations, creating a diverse ecosystem that drives growth and reduces investment risks.
The primer provides a comprehensive overview of the different types of product platforms, including Aggregation, Social, Mobilization, and Learning Platforms. Each type is dissected to show how they can be tailored to meet specific business needs, enhancing the ability to respond to market changes swiftly. The document also highlights the importance of understanding market vulnerability and provides tools to assess and mitigate risks effectively.
Included are actionable templates for immediate application in your business strategy sessions. These templates are designed to help you map out the conditions, catalysts, and challenges specific to your industry, ensuring a well-rounded approach to platform development. This resource is indispensable for executives looking to future-proof their business models and drive sustainable growth.
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Source: Best Practices in Product Strategy, Platform Strategy PowerPoint Slides: Products to Platforms Primer PowerPoint (PPTX) Presentation, LearnPPT Consulting
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