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DESCRIPTION
Enabled by new capabilities in the Digital Age, many organizations are trying to shift from a Products to Platform business model. The drive behind such a shift can also be attributed to the huge success of platform companies—e.g., Amazon, Google, and Apple. These organizations started out as a retailer, search engine, and computer manufacturer, respectively, but later transformed into platform models.
These platforms are referred to as Multisided Platforms (MSPs). MSPs are technologies, products, or services that enable direct interactions between 2 or more customer or participant groups—and include some of the most successful companies in recent decades.
In crafting an MSP Strategy, there 4 critical strategic decisions to evaluate:
1. Number of Sides
2. Platform Design
3. Pricing Structure
4. Governance
This framework discusses these strategic decision areas in depth. Additional topics discussed include Cross-side Network Effects, Chicken-and-the-Egg Problem, Economies of Scale, Switching Costs, among other topics.
This deck also includes slide templates for you to utilize in your own business presentations.
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Source: Best Practices in Pricing Strategy, Business Model, Platform Strategy PowerPoint Slides: Multisided Platform (MSP) Strategy PowerPoint (PPTX) Presentation, PPT Lab
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OVERVIEW
(PPTX)
ABOUT THE AUTHOR
PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]
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