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DESCRIPTION
The shift from products to platforms is under evaluation—and being implemented—by many organizations. The drive behind such a shift is the huge success of platform companies—e.g., Amazon, Google, and Apple. These organizations started out as a retailer, search engine, and computer manufacturer, respectively, but later transformed into platform models.
However, this transition is anything but straightforward. Research into successful platform businesses reveals that such a transformation necessitates a robust approach comprising the following 4 critical phases:
1. Attractive Product and Customer Base
2. Hybrid Business Model
3. Rapid Conversion
4. Identify and Seize Opportunities
Implementing this 4-phase approach helps the organizations transform from a product mindset to a platform-based business model and develop additional value sources.
The slide deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Product Strategy, Platform Strategy PowerPoint Slides: Products to Platforms Transformation PowerPoint (PPTX) Presentation, LearnPPT
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OVERVIEW
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ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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