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Enabled by new capabilities in the Digital Age, many organizations are trying to shift from a Products to Platform business model. The drive behind such a shift can also be attributed to the huge success of platform companies--e.g., Amazon, Google, and Apple. These organizations started out as a retailer, search engine, and computer manufacturer, respectively, but later transformed into Platform models.

In creating a Platform, there are 3 distinct Business Models that exist:

1. Integrator Platform
2. Product Platform
3. Multisided Platform (MSP)

Each type of Platform Business Model has a different degree of control for the platform--and likewise, different level of autonomy for the participants. Building and managing a successful platform is difficult--it requires carefully balancing strategic tradeoffs among various participant groups. We examine each model in depth and provide numerous examples.

Additional topics discussed include Open Innovation, Markets vs. Communities, Type of Product Platforms, Platform Design, among others.

This deck also includes slide templates for you to utilize in your own business presentations.

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Source: Platform Business Models PowerPoint document

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Platform Business Models

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This business document is categorized under:

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File Type: PowerPoint (pptx)

Tag(s): Business Model Platform Strategy

Number of Slides: 31 (includes cover, transition slides)

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Upload date (first version): May 17, 2021

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