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Marcus Insights
Modernizing Legacy Systems for Improved Insurance Customer Experience


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Role: Chief Technology Officer
Industry: Insurance Firm

Situation: Leading technology strategy for a mid-size insurance firm, focusing on digital transformation, system integration, and customer-facing platforms. A key challenge is our legacy systems, which are not well-integrated and result in inefficiencies and poor customer experiences. For instance, our claim processing system is outdated, leading to slow response times and customer dissatisfaction. My role involves modernizing these legacy systems, ensuring seamless integration, and improving the overall digital experience for our customers.

Question to Marcus:


What specific steps should be taken to modernize our legacy systems and integrate new technologies to enhance efficiency and customer satisfaction?


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Based on your specific organizational details captured above, Marcus recommends the following areas for evaluation (in roughly decreasing priority). If you need any further clarification or details on the specific frameworks and concepts described below, please contact us: support@flevy.com.

Digital Transformation

As a CTO, initiating a Digital Transformation is pivotal for overhauling your insurance firm's legacy systems. Begin by conducting a thorough assessment to identify the most critical pain points in your current IT infrastructure.

Prioritize the modernization of the claim processing system since it directly impacts Customer Satisfaction. Adopt cloud computing to ensure scalability and integrate Data Analytics to gain insights into customer behavior and operational bottlenecks. Implementing API-first strategies will allow for better integration between systems and services, enabling a more seamless digital Customer Journey, from policy purchase to claims processing.

Learn more about Digital Transformation Customer Satisfaction Customer Journey Data Analytics

Change Management

Embarking on a journey of technological change requires a strong Change Management approach to ensure stakeholder buy-in and smooth transition. As you modernize legacy systems, focus on the human element by preparing teams for change through regular communications, training, and support.

Develop a clear vision of the end-state and the benefits it will bring to both employees and customers. Utilize change champions within the organization to aid in driving adoption and managing resistance effectively. Remember that change is not just technical, but also cultural, so foster an environment that encourages innovation and agility.

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Business Case Development

Building a robust Business Case for system modernization is essential. Quantify the benefits of increased efficiency, improved customer satisfaction, and potential market growth that a modern system can deliver.

Factor in the cost savings from streamlined operations and the reduction in the risk of system failure. Additionally, estimate the potential revenue uplift from improved Customer Experiences and faster claim processing. Your business case should present a compelling ROI that will justify the investment required for modernization and integration.

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Stakeholder Management

Successful system modernization will require adept Stakeholder Management. Map out all internal and external stakeholders, understanding their interests, influence, and potential resistance to change.

Engage with them early in the process to gather input and ensure their needs are met. For internal stakeholders like employees, focus on how the changes will make their work more efficient and rewarding. For external stakeholders such as customers and partners, highlight the improved experiences and services they can expect.

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ITIL

Adopting ITIL (Information Technology Infrastructure Library) Best Practices can guide the restructuring of IT services and support structures around the new technologies. ITIL provides a framework for IT Service Management that aligns with business needs, focusing on continual service improvement.

It offers structured guidance on Service Strategy, design, transition, operation, and improvement, which is crucial for your firm's shift from legacy systems to a modern, integrated IT landscape.

Learn more about Information Technology Service Management Best Practices Service Strategy ITIL

Agile

Implement a flexible and iterative approach to Project Management and software development by adopting Agile methodologies. Agile will allow your teams to develop, test, and release software more rapidly and with greater quality.

This approach is particularly beneficial in a complex environment with legacy systems, as it allows for incremental improvements, constant feedback, and course corrections as needed. Agile practices will also encourage collaboration and adaptive planning which are critical in a digital transformation scenario.

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Customer Experience

Improving the Customer Experience should be at the core of your technology strategy. With system modernization, you have the opportunity to re-engineer processes from the customer's perspective.

Utilize Customer Journey Mapping to understand and enhance every touchpoint. Tools like Customer Relationship Management (CRM) systems and user-friendly digital interfaces can facilitate personalized interactions and faster claims processing, increasing customer satisfaction and loyalty.

Learn more about Customer Journey Mapping Customer Relationship Management Customer Experience

Financial Modeling

Developing a detailed Financial Model is an integral part of planning the modernization process. This model should include the initial investment required for system upgrades, ongoing operational costs, and the expected financial benefits.

Use it to project cash flows, calculate net present value (NPV), and determine the payback period. A comprehensive financial model will be critical for securing budget approval and measuring the financial performance of the modernization initiative post-implementation.

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Robotic Process Automation (RPA)

Consider leveraging Robotic Process Automation (RPA) to streamline operations and reduce manual input in processes like data entry, claim processing, and customer notifications. RPA can improve operational efficiency, reduce error rates, and free up your staff to focus on more value-added activities such as Customer Service and strategic initiatives.

A successful RPA implementation will require careful planning around the selection of processes to automate, integration with existing systems, and managing the cultural shift within the organization.

Learn more about Customer Service Robotic Process Automation

Cyber Security

As you modernize legacy systems, Cyber Security must be a top priority. The integration of new technologies increases the potential attack surface for cyber threats.

Ensure that cybersecurity is built into the architecture of your new systems from the ground up, with regular updates and patches to protect against vulnerabilities. Invest in advanced threat detection and response tools, conduct regular security audits, and foster a culture of security awareness throughout the organization. Customer trust is paramount in insurance, and a robust cybersecurity posture is critical to maintaining that trust.

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