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Seven Core Capabilities of Agile Marketing (PowerPoint PPT)

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Author: LearnPPT TOP AUTHOR [?]

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File Type: 21-slide PowerPoint presentation (PPT)

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DOCUMENT DESCRIPTION

This product (Seven Core Capabilities of Agile Marketing) is a 21-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

The Digital Age has significantly impacted and fundamentally changed Marketing. There are countless more marketing channels, customer touchpoints, data sources—all from disparate systems and providers. And, this proliferation is only growing, as a new technology platform or channel is launched every week.

Thus, leading organizations are adopting agile thinking from software to create the Agile Marketing Organization. This presentation discusses the 7 core capabilities needed in Agile Marketing:

1. Agile Development
2. Big Data for Consumer Understanding
3. Programmatic Buying
4. Branded Content
5. Marketing Effectiveness Analytics
6. Marketing Innovation
7. Agency Management

Being Agile allows Marketing to iterate more quickly to adapt to the rapidly changing conditions we see in the digitally-driven market today.

Back in 2012, the gaps Marketing faced were Social Media and Community Management. This presentation won't discuss capabilities in these areas.

This deck also includes slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Big Data, Agile, Agile Marketing PowerPoint Slides: Seven Core Capabilities of Agile Marketing PowerPoint (PPT) Presentation, LearnPPT

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This business document is categorized under: Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Big Data Agile Agile Marketing

Number of Slides: 21 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Aug 31, 2017

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