Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

The Digital Age has significantly impacted and fundamentally changed Marketing. There are countless more marketing channels, customer touchpoints, data sources—all from disparate systems and providers. And, this proliferation is only growing, as a new technology platform or channel is launched every week.

Thus, leading organizations are adopting agile thinking from software to create the Agile Marketing Organization. This presentation discusses the 7 core capabilities needed in Agile Marketing:

1. Agile Development
2. Big Data for Consumer Understanding
3. Programmatic Buying
4. Branded Content
5. Marketing Effectiveness Analytics
6. Marketing Innovation
7. Agency Management

Being Agile allows Marketing to iterate more quickly to adapt to the rapidly changing conditions we see in the digitally-driven market today.

Back in 2012, the gaps Marketing faced were Social Media and Community Management. This presentation won't discuss capabilities in these areas.

This deck also includes slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Seven Core Capabilities of Agile Marketing PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

[ What is FlevyPro? ]

This is a FlevyPro document.

Top Flevy Author [?]

Seven Core Capabilities of Agile Marketing

Sold by LearnPPT (this author has 80 documents)

Sorry, this document is currently only available to FlevyPro subscribers.

You can join FlevyPro for only $29/month.

This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Big Data, Agile, Agile Marketing

Number of Slides: 21 (includes cover, transition slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Aug 31, 2017

FLEVYPRO LIBRARY

Are you a consultant?
FlevyPro is our subscription service for consulting frameworks and business templates.

It is a must-have for any independent consultant or boutique firm. We arm them with the same—if not greater—access to a library of consulting frameworks that global consulting firms have at their disposal. Learn more about our value proposition to consultants here.

RELATED DOCUMENTS FROM THE FLEVYPRO LIBRARY

	Empowering Small Teams Tag(s): Leadership, Agile, Team Building		Six Building Blocks of Digital Transformation Tag(s): Analytics, Customer Experience, Digital Transformation, Digital Strategy, Customer Decision Journey
	Digital Transformation: Value Creation & Analysis Tag(s): Big Data, Mobile, Digital Transformation, Value Chain Analysis, Value Creation		Big Data Enablement Framework Tag(s): Big Data, Digital Transformation
	Fit Transformation: Strong, Agile, Lean Tag(s): Operating Model, Strategy Execution, Agile, Change Management, Transformation		The Agile Manager Tag(s): Leadership, Agile
	Five Pillars of Agile Organizations Tag(s): Organizational Design, Agile		Agile Organization Tag(s): IT Strategy, Agile
	Best Practices in Strategic Planning Tag(s): Strategic Dialogue, Strategy Development, Strategy Execution, Strategic Planning		Strategy Map Tag(s): Strategy Map, Balanced Scorecard
	Digital Transformation Strategy (Primer) Tag(s): Digital Transformation, Digital Strategy		Closing the Strategy-to-Performance Gap Tag(s): Corporate Culture, Strategy Development, Strategy-to-Performance Gap, Strategic Planning, Strategy Execution

CUSTOMER TESTIMONIALS

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead."

– Roderick Cameron, Founding Partner at SGFE Ltd

"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success."

– Bill Branson, Founder at Strategic Business Architects

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox."

– Michael Duff, Managing Director at Change Strategy (UK)

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service. "

– Jim Schoen, Principal at FRC Group

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

VIEW BY

Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.

RECOMMENDED DOCUMENTS FROM THE FLEVY MARKETPLACE

	AGILE & SCRUM Introduction (PPT) Listed under: Information Technology SCRUM / Agile View more from: Ivana Nissen Top Flevy Author [?] 95-slide PowerPoint deck. This PPT gives an Introduction to Agile & detailed insight in the SCRUM Sprint Cycle. It explains one sprint cycle, including: 1. Scrum Roles 2. Scrum Activities/Ceremonies 3. Scrum Artifacts 4. Scrum Terms and [read more]	$60.00 Add to Cart View Details
	Introduction to Agile Methodologies Listed under: View more from: Adaptive US Inc. 22-slide PowerPoint deck. Current Dev Practices Basic Assumptions in Waterfall Model Understanding Product Lifecycle Agile Emerges The Agile Manifesto The Agile Principle Various Agile Practices The Agile Vs. Waterfall Approach Agile Practices in a Nutshell	$50.00 Add to Cart View Details
	A Comprehensive Guide to Agile Change Management Listed under: View more from: The Highway of Change Top Flevy Author [?] 39-slide PowerPoint deck. This slide deck is not intended to provide you with the "be all and end all" about Agile Change Management. It has been created from an amount of research into the subject to provide you with the latest thinking around Agile [read more]	$35.00 Add to Cart View Details
	Strategic Marketing & Sales Plan Template Listed under: Strategy, Marketing, & Sales View more from: Haines Centre Top Flevy Author [?] 71-page Word document. This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger [read more]	$69.00 Add to Cart View Details
	Strategic Marketing and Sales Planning Listed under: Strategy, Marketing, & Sales View more from: Haines Centre Top Flevy Author [?] 160-slide PowerPoint deck. This is a PowerPoint deck on how to conduct effective Strategic Marketing and Sales Planning. It is based on the Systems Thinking Approach, one of the most comprehensive and holistic approaches in the market to strategic planning in all [read more]	$99.90 Add to Cart View Details
	Marketing Plan Development Framework Listed under: Strategy, Marketing, & Sales View more from: PPT Lab Top Flevy Author [?] 63-slide PowerPoint deck. A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This document is a guide to developing a comprehensive marketing plan. Topics include: Marketing Management Process Market [read more]	$39.00 Add to Cart View Details
	Market Segmentation and Analysis Tool Listed under: Strategy, Marketing, & Sales View more from: Demand Metric Top Flevy Author [?] Excel workbook. From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, [read more]	$49.95 Add to Cart View Details
	Strategic Marketing Plan Template Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 35-page Word document. This strategic marketing plan template is used by a major consulting firm to develop marketing plan for its clients. 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. COMPANY BACKGROUND ---- Vision Statement ---- Actions and Key Performance [read more]	$49.99 Add to Cart View Details
	Shared Services Data Management Strategy - Big Data & BI Listed under: Information Technology Strategy, Marketing, & Sales View more from: Aadhya Solutions 38-slide PowerPoint deck. This is a comprehensive document that details how an enterprise wide shared services model for data management could transform IT business synergy, while creating increased ROI. The strategy document details: 1. Common Issues when [read more]	$49.99 Add to Cart View Details
	Agile Module 2: Understanding Agile Process Listed under: Information Technology PowerPoint Templates View more from: Adaptive US Inc. 105-slide PowerPoint deck. This module deals with process of Agile BA program.	$60.00 Add to Cart View Details