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DESCRIPTION
Emerging technology trends are driving businesses to Digital Transformation across industries. At the core of most Digital Transformation projects is the evolution of the Customer Experience, from a traditional linear process (with few touch points) to a continuous, circular process (with constant touch points).
This new approach to Customer Experience has been captured by many top-tier management consulting firms. In fact, this presentation will provide overviews for 2 such frameworks:
• McKinsey's Customer Decision Journey
• Accenture's Nonstop Customer Experience Model
This deck is an excerpt from our more comprehensive framework, Digital Transformation Strategy.
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Source: Best Practices in Digital Transformation, Customer Experience, Customer Decision Journey PowerPoint Slides: Customer Experience PowerPoint (PPT) Presentation, LearnPPT Consulting
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OVERVIEW
ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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