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This presentation discusses Customer Relationship Management (CRM) strategy and developing the Customer Experience (CXP). This is the final phase of the Customer Analysis Approach and where all the previous analyses and recommendations must come together cohesively--e.g. the value proposition, economic model, technology considerations, etc.
Source: CRM and the Customer Experience PowerPoint document
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CRM and the Customer Experience
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Number of Slides: 25
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Upload date (first version): Sep 29, 2015
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