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DESCRIPTION
In this deck, we introduce a 5-phase approach to Customer Analysis:
1. Get Customer Data
2. Segment Customers and Derive Insight
3. Evaluate Customer Relationship Strategy and Customer Value
4. Develop Value Proposition
5. Build Approach Customer Experience
This presentation will focus on the first phase: Get Customer Data. Topics include the types of data (primary vs. secondary), data collection tools, and segmentation types.
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Source: Best Practices in Customer Analysis PowerPoint Slides: Introduction to Customer Analysis PowerPoint (PPT) Presentation, LearnPPT Consulting
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OVERVIEW
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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Consulting Training - Customer Analysis
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