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DOCUMENT DESCRIPTION

In this deck, we introduce a 5-phase approach to Customer Analysis:
1. Get Customer Data
2. Segment Customers and Derive Insight
3. Evaluate Customer Relationship Strategy and Customer Value
4. Develop Value Proposition
5. Build Approach Customer Experience

This presentation will focus on the first phase: Get Customer Data. Topics include the types of data (primary vs. secondary), data collection tools, and segmentation types.

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Source: Introduction to Customer Analysis PowerPoint document

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Introduction to Customer Analysis

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Management Consulting Training Customer Analysis

File Type: PowerPoint (ppt)

Tag(s): Customer Analysis

Number of Slides: 11 (includes cover, transition slides)

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Upload date (first version): Sep 29, 2015

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