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Mobile Customer Journey and Experience Design (PowerPoint PPT)

Author: LearnPPT

File Type: 26-slide PowerPoint presentation (PPT)

$25.00

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DOCUMENT DESCRIPTION

This product (Mobile Customer Journey and Experience Design) is a 26-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

Mobile currently represents one of the greatest opportunities to drive Customer Experience Innovation and Disruption. As customer behavior increasingly becomes more cross-channel, the usage of various mobile platforms (e.g. smartphone, tablet, smart watch, etc.) is growing. With an improved holistic and cohesive Customer Journey, we keep customers on their respective screens and minimize (or eliminate) unnecessary channel-hopping.

This presentation discusses a 4-phase approach to designing a Mobile Customer Experience, based on a framework developed by Altimeter:

1. Map the Journey
2. Design the Mobile Experience
3. Measure and Optimize
4. Create Organizational Alignment

Additional concepts include the Altimeter Dynamic Customer Journey, Mobile Customer Profiling, Mobile Customer KPIs, Organizational Alignment, Business Outcomes, and others. This document also includes templates to be used in your own presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Experience, Digital Transformation, Customer Decision Journey, Customer Journey, Mobile Strategy PowerPoint Slides: Mobile Customer Journey and Experience Design PowerPoint (PPT) Presentation, LearnPPT

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DOCUMENT DETAILS

File Type: PowerPoint

(ppt)

Number of Slides: 26 (includes cover and all slides)

Included in FlevyPro subscription

Included in Digital Transformation Stream subscription

This business document is categorized under: Business Framework Primers

Immediate digital download upon purchase.

Lifetime document updates included with purchase.

Completely editable & customizable PPT document.

Initial upload date (first version): Feb 6, 2017

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