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Mobile currently represents one of the greatest opportunities to drive Customer Experience Innovation and Disruption. As customer behavior increasingly becomes more cross-channel, the usage of various mobile platforms (e.g. smartphone, tablet, smart watch, etc.) is growing. With an improved holistic and cohesive Customer Journey, we keep customers on their respective screens and minimize (or eliminate) unnecessary channel-hopping.
Source: Mobile Customer Journey and Experience Design PowerPoint document
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Mobile Customer Journey and Experience Design
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Upload date (first version): Feb 6, 2017
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