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What is your brand important? Brands is a major driver of consumer behavior. A strong brand leads to higher market share and higher profit margins. It serves as a significant competitive advantage.
In this presentation, we understand what "brand" is dig deeper into why it's important. Discussion topics include an understanding of what makes a brand a great brand and an understand why branding is not just about marketing.
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
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