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DOCUMENT DESCRIPTION

This presentation discusses Customer Relationship Management (CRM) strategy and developing the Customer Experience (CXP). This is the final phase of the Customer Analysis Approach and where all the previous analyses and recommendations must come together cohesively--e.g. the value proposition, economic model, technology considerations, etc.

This presentation is structured into 3 sections:
1. CRM Design
2. CXP Design
3. Strategy Implementation

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Source: CRM and the Customer Experience PowerPoint document

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CRM and the Customer Experience

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This business document is categorized under:

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File Type: PowerPoint (ppt)

Tag(s): Customer Relationship Management Customer Experience

Number of Slides: 25 (includes cover, transition slides)

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Upload date (first version): Sep 29, 2015

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Introduction to Customer Analysis

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Customer Segmentation and Targeting

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Strategic Branding

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Creating Value Propositions

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