This is a partial preview of the document. Login to FlevyPro for the full preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

This presentation will focus on the second phase of the Customer Analysis process: Segment Customers and Derive Insight.

Customers segment their customer base to better understand their customers. The overall objective of customer segmentation is to analyze customers, find niche opportunities, and create a sustainable competitive advantage.

In this presentation, we will discuss the segmentation process. We will also explore various segmentation methods, criteria, and techniques--including statistical analyses.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Customer Segmentation and Targeting PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

[ What is FlevyPro? ]

This is a FlevyPro document.

Customer Segmentation and Targeting

Sold by Flevy (view author profile)

$18.95

ALL FEES INCLUDED

Add to Cart

Did you know? For $1.00 more, you can download this document PLUS 4 more FlevyPro documents. That's only $3.99 per document. Click here for details.

This business document is categorized under:
Management Consulting Training » Customer Analysis

File Type: PowerPoint (ppt)

Tag(s): Customer Analysis, Customer Segmentation

Number of Slides: 27

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Sep 29, 2015

Report

FLEVYPRO LIBRARY

Are you a consultant?
FlevyPro is our subscription service for consulting frameworks and business templates.

It is a must-have for any independent consultant or boutique firm. We arm them with the same—if not greater—access to a library of consulting frameworks that global consulting firms have at their disposal. Learn more about our value proposition to consultants here.

RELATED DOCUMENTS FROM THE FLEVYPRO LIBRARY

	Creating Value Propositions Tag(s): Customer Value Proposition, Customer Analysis		Strategic Branding Tag(s): Strategic Branding, Customer Analysis, Brand Strategy
	Introduction to Customer Analysis Tag(s): Customer Analysis		Market and Customer Segmentation Tag(s): Market Segmentation, Customer Segmentation
	Storyboarding and Presentation Writing Tag(s): Storyboarding, Structured Communication, Presentation Development, Consulting Process		Management Consulting Problem Solving Process Tag(s): Consulting Process, Problem Solving
	Consulting Proposal Structure & Template Tag(s): Proposal, Consulting Process, Consulting Project		Organizational Design and Capability Analysis Tag(s): Organizational Design, Capability Analysis, Core Competences
	Defining Issues and Generating Hypotheses Tag(s): Hypothesis Generation, Consulting Process		Moving from Data to Insights Tag(s): Consulting Process, Data Analysis
	Developing Conclusions and Recommendations Tag(s): Recommendations, Consulting Process		Data Gathering and Analysis Tag(s): Data Analysis, Consulting Process, Data Collection

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

VIEW BY

Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.

RECOMMENDED DOCUMENTS FROM THE FLEVY MARKETPLACE

	Market Segmentation and Analysis Tool Listed under: Strategy, Marketing, & Sales View more from: Demand Metric Top Flevy Author [?] Excel workbook. From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, [read more]	$49.95 Add to Cart View Details
	Customer Segmentation Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 47-slide PowerPoint deck. Customer segmentation is an important tool for customer analysis. - To identify cost reduction opportunities - To identify revenue and profit maximizing strategies - To achieve differentiation and to preempt competitors' moves - To [read more]	$49.99 Add to Cart View Details
	Strategic Marketing & Sales Plan Template Listed under: Strategy, Marketing, & Sales View more from: Haines Centre Top Flevy Author [?] 71-page Word document. This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger [read more]	$69.00 Add to Cart View Details
	Strategic Marketing and Sales Planning Listed under: Strategy, Marketing, & Sales View more from: Haines Centre Top Flevy Author [?] 160-slide PowerPoint deck. This is a PowerPoint deck on how to conduct effective Strategic Marketing and Sales Planning. It is based on the Systems Thinking Approach, one of the most comprehensive and holistic approaches in the market to strategic planning in all [read more]	$99.90 Add to Cart View Details
	Marketing Plan Development Framework Listed under: Strategy, Marketing, & Sales View more from: PPT Lab Top Flevy Author [?] 63-slide PowerPoint deck. A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This document is a guide to developing a comprehensive marketing plan. Topics include: Marketing Management Process Market [read more]	$39.00 Add to Cart View Details
	Strategic Marketing Plan Template Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 35-page Word document. This strategic marketing plan template is used by a major consulting firm to develop marketing plan for its clients. 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. COMPANY BACKGROUND ---- Vision Statement ---- Actions and Key Performance [read more]	$49.99 Add to Cart View Details
	Marketing Channel Ranking Tool Listed under: Strategy, Marketing, & Sales View more from: Demand Metric Top Flevy Author [?] Excel workbook. Marketing Channel Ranking Tool helps you determine which channels are the best fit for your product/service. This Excel spreadsheet allows you to rank marketing channels based on their brand promotion quality, lead quality and cost/event. [read more]	$49.95 Add to Cart View Details
	Value Proposition Canvas (VPC) Listed under: Operations Strategy, Marketing, & Sales View more from: Operational Excellence Consulting Top Flevy Author [?] 90-slide PowerPoint deck. The Value Proposition Canvas is a tool developed by Strategyzer which can be applied to understand your customers' needs, and design products and services they want. Understanding your value proposition for each customer segment is a [read more]	$59.00 Add to Cart View Details
	Brand Assessment Tool Listed under: Strategy, Marketing, & Sales View more from: Demand Metric Top Flevy Author [?] Excel workbook. Use the Brand Assessment Tool to evaluate your organization from a branding perspective. This is a beneficial tool to utilize when conducting a self-assessment audit. In the Brand Assessment Tool, the first step is to rate your [read more]	$49.95 Add to Cart View Details
	Brand Leadership Listed under: Corporate Communications Strategy, Marketing, & Sales View more from: GBSH Consult 59-slide PowerPoint deck. This presentation highlights how to bridge the gap between creative design and branding, the Brand you element and brand leadership as a whole. The concepts, ideas and designs are meant to show the best strategies to build and go to market with brands.	$49.00 Add to Cart View Details

What project are you working on?

Supply Chain Analysis? Total Quality Management? Bain Presentations? Or something else.

Have a look at our holistic Business Toolkits. We have over 250+ toolkits covering a wide range of business topics.

Keyphrase:
Search in...	Document Title Document Description
Filter by author:
Filetype:	PowerPoint Excel Word PDF
Library:	Marketplace FlevyPro [?]

	You are not logged in. Login here.
	About FlevyPro Pricing & Features Document Library Offers Login

Customer Segmentation and Targeting

Receive our Free Primer on Strategy Development & Execution

Get Our FREE Product.