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DOCUMENT DESCRIPTION

This presentation will focus on the second phase of the Customer Analysis process: Segment Customers and Derive Insight.

Customers segment their customer base to better understand their customers. The overall objective of customer segmentation is to analyze customers, find niche opportunities, and create a sustainable competitive advantage.

In this presentation, we will discuss the segmentation process. We will also explore various segmentation methods, criteria, and techniques--including statistical analyses.

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Source: Customer Segmentation and Targeting PowerPoint document

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Customer Segmentation and Targeting

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File Type: PowerPoint (ppt)

Tag(s): Customer Analysis Customer Segmentation

Number of Slides: 27 (includes cover, transition slides)

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Upload date (first version): Sep 29, 2015

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