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DOCUMENT DESCRIPTION

The concept of a value proposition is simple. As it names suggests, a value proposition is a statement of why a product or service is valued by customers.

However, getting a value proposition "right" is a complex, iterative process.
This document provides an introduction creating value propositions. Topics include the CVP creation process, value maps, and value drivers.

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Source: Creating Value Propositions PowerPoint document

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Creating Value Propositions

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This business document is categorized under:
Management Consulting Training » Customer Analysis

File Type: PowerPoint (ppt)

Tag(s): Customer Analysis, Customer Value Proposition

Number of Slides: 12

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Upload date (first version): Sep 29, 2015

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