Sorry, this document is currently only available to FlevyPro subscribers.
You can join FlevyPro for only $39/month.
BUY WITH CONFIDENCE
DESCRIPTION
A Customer Value Proposition is a promise of value to be delivered to and acknowledged by the customer. It is a statement that clearly identifies benefits customers get when buying a particular product or service. A strong Value Proposition matches the customer's perception and offers something of high value and high differentiation. This can lead to a competitive advantage when consumers pick that particular product or service over other competitors, because they receive greater value.
Developing a value proposition is based on a review and analysis of the benefits, costs, and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization. It is also a positioning of value, where Value = Benefits – Cost (cost includes economic risk).
This document provides an overview to the concept of Customer Value Proposition. Other topics covered include Value Perception, Value Differentiation, Value Curve, Value-Differentiation Matrix, among others.
This presentation delves into the critical concept of the Value Perception Gap, highlighting the disconnect that often exists between the seller's value proposition and the customer's perception of value. It emphasizes the importance of aligning these two perspectives to ensure that customers recognize and appreciate the unique benefits of your offering. The PPT provides actionable strategies to bridge this gap, ensuring that your value proposition resonates effectively with your target audience.
The Value-Differentiation Matrix is another key feature of this presentation. It offers a robust framework for identifying and prioritizing attributes that set your product or service apart from the competition. By focusing on high-value, highly differentiated attributes, you can create compelling value propositions that drive customer loyalty and competitive advantage. This document is an essential tool for any executive looking to refine their value proposition and achieve market differentiation.
Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Value Proposition, Customer Value Proposition PowerPoint Slides: Customer Value Proposition PowerPoint (PPT) Presentation, PPT Lab
Sorry, this document is currently only available to FlevyPro subscribers.
You can join FlevyPro for only $39/month.
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
OVERVIEW
(PPT)
PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]
ABOUT FLEVYPRO
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
Click here to learn more about FlevyPro and its benefits.
Value Proposition Consulting Frameworks Strategy Frameworks Digital Transformation Business Model Canvas Big Data Consulting Training Gap Analysis Growth Strategy PowerPoint Diagrams Compilation Strategic Analysis Customer Experience Mobile Strategy Environmental Analysis Employee Management Business Model Innovation Innovation Management Jobs-to-Be-Done Strategy Development Organizational Design Porter's Five Forces Strategic Planning Industry Analysis Audit Management Competitive Analysis SWOT Procurement Strategy Vision Statement Customer Decision Journey Robotic Process Automation Shareholder Value Cyber Security Business Transformation Business Case Example Financial Modeling Business Case Development Company Analysis Strategic Thinking
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |