The art of hypothesis generation is critical to any business problem solving initiative. In fact, the hypothesis provides the foundation for all future analysis and a roadmap for that analysis. Without an initial hypothesis or set of hypotheses, future analyses would be directionless. We will end up "boiling the ocean," instead of focusing on specific activities that either prove or disprove our hypothesis.

In this training guide, we will cover the basics of hypothesis driven analysis. We will learn how to build hypotheses from limited data. We will also cover what makes a good vs. a bad hypothesis.

This document also includes an illustrative case example, as well as a group training exercise.

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