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BENEFITS OF DOCUMENT
The Value Proposition Canvas (VPC) Poster depicts the value proposition framework developed by Strategyzer that is commonly used to understand customers' needs and create value that they want.
The poster comes in two themes: color and monochrome. Formatted in PDF and in editable PPTX, the poster can be easily printed on an A3-sized paper from an office copier machine and displayed on employee workstations, or distributed together with your workshop handouts.
The VPC poster complements the 'Value Proposition Canvas' and 'Business Model Canvas (BMC)' training presentation materials. It serves as a takeaway and summary of your VPC and/or BMC presentation.
The VPC Poster describes what is a Value Proposition Canvas, the Customer Segment Profile, the Value Proposition Map and the constituent elements.
The Customer (Segment) Profile describes the specific customer segment in your business model in terms of jobs, pains and gains.
-Jobs describe the things your customers are trying to get done in their work or in their life
-Examples of jobs include: Functional jobs, Social jobs, Personal/emotional jobs and Supporting jobs
-Pains describe anything that annoys your customer before, during and after trying to get a job done or simple prevents them from getting a job done
-Examples of pains include: Undesired outcomes, problems, and characteristics, Obstacles and Risks (undesired potential outcomes
-Gains describe the outcomes and benefits your customer want
-Some gains are required, expected or desired by customers, and some would surprise them
-Gains include functional utility, social gains, positive emotions, and cost savings
The Value (Proposition) Map describes the features of a specific value proposition in terms of products and services, pain relievers and gain creators.
Products & Services:
-This is a list of all the Products and Services a value proposition is built around
-Your value proposition is likely to be composed of various types of products and services: Physical/tangible, Intangible, Digital and Financial
-Pain Relievers describe how your products and services alleviate customer pains
-Great value propositions focus on pains that matter to customers, in particular, extreme pains
-Gain Creators describe how your products and services create customer gains
-Focus on those that are relevant to customers and where your products and services can make a difference
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Value Proposition PDF: Value Proposition Canvas (VPC) Poster PDF (PDF) Document, Operational Excellence Consulting
ABOUT THE AUTHOR: OPERATIONAL EXCELLENCE CONSULTING
Operational Excellence Consulting is a management training and consulting firm that is dedicated to helping individuals and organizations become more effective and productive in the post-pandemic new normal.
Founded with a mission to "helping individuals and organizations become more effective and productive using design thinking and lean management approaches," our aim is to support our clients in designing, managing and executing lasting beneficial change.
We work with government bodies, multinational corporations and small and medium-sized enterprises of a wide spectrum of industries.
Our firm's key capabilities are Design Thinking, Customer Experience Management, Business Model Innovation, Lean Process Redesign, Total Quality Management (TQM), Total Productive Maintenance (TPM), Kaizen, Value Stream Improvement, Hoshin Kanri (Policy Deployment), Problem Solving Techniques & Tools (e.g. PDCA, 8D, A3, etc.), Training Within Industry (TWI), Suggestion System and Benchmarking.
As a means to spread the adoption of operational excellence techniques and tools to benefit organizations, businesses and society, we take pride in designing and developing high quality training and customizable presentations, frameworks and templates to add value and complement your training and business needs.
Operational Excellence Consulting has published 203 additional documents on Flevy.
This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales
It applies to All Industries
File Size: 285.5 KB
Number of Pages: 3
Related Topic(s): Value Proposition
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
This product contains a supplemental PPTX document.
Terms of usage (for all documents from Operational Excellence Consulting)
Initial upload date (first version): Dec 15, 2020
Most recent version published: Mar 30, 2021
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