DESCRIPTION
A systematic Innovation process allows an organization to clearly understand who its customers are, their unmet needs, needs to be targeted, product positioning, and new products to be developed.
This presentation highlights the Outcome-Driven Innovation (ODI) approach. ODI is a methodical, customer-centric process that enables an organization to determine the environment surrounding it using the JTBD Growth Strategy Matrix. The ODI process facilitates in eliciting the unmet needs of the customers, criteria for a product to fulfill their needs, and pursue an appropriate Growth Strategy.
ODI eliminates unpredictability and chance from the Innovation process. Moreover, the ODI approach allows organizations to package existing solutions into cohesive and compelling Value Propositions that enhance their customers' satisfaction levels dramatically.
The implementation of the ODI process entails 10 key steps:
1. Identify the Customer
2. Ascertain Customer's Jobs to Be Done
3. Discover Desired Outcomes
4. Identify Opportunities
5. Identify Product or Service Offerings
6. Analyze Competitors
7. Devise Innovation Strategy
8. Target Growth Opportunities
9. Devise Market Strategy
10. Develop Product Strategy
In this presentation, we dig into each of these steps in detail. Additional concepts discussed include the 5 JTBD Growth Strategies, Job Map, Opportunity Algorithm, Opportunity Landscape, Product Strategy, among others.
This PowerPoint presentation on Outcome-Driven Innovation also includes some slide templates for you to use in your own business presentations.
This PPT provides a deep dive into the JTBD Growth Strategy Matrix, offering a robust framework for categorizing value propositions across different customer segments. Leadership can leverage this matrix to determine the optimal strategy for market success, whether it involves enhancing existing products or developing entirely new solutions. The presentation also includes practical templates and detailed guidelines for structuring your slides, ensuring your presentations are both professional and impactful. The ODI methodology has been instrumental for numerous multinational organizations in achieving significant growth by addressing unmet customer needs effectively.
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Source: Best Practices in Innovation, Value Proposition, Customer-centric Design PowerPoint Slides: Outcome-Driven Innovation (ODI) PowerPoint (PPTX) Presentation, LearnPPT Consulting
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Product Innovation Frameworks
This bundle contains 3 total documents. See all the documents to the right.
Innovation Management Jobs-to-Be-Done ISO 9001 Creativity Customer-centric Organization Human Resources Problem Solving Business Model Design Business Model Innovation Ideation Service Design Customer Experience Product Strategy Customer Insight Objectives and Key Results Psychology Diversity Benchmarking Lean Game Workshops Employee Management Goal Setting Performance Management Kaizen Quality Management & Assurance Onboarding Value Proposition
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