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DESCRIPTION
A systematic Innovation process allows an organization to clearly understand who its customers are, their unmet needs, needs to be targeted, product positioning, and new products to be developed.
This presentation highlights the Outcome-Driven Innovation (ODI) approach. ODI is a methodical, customer-centric process that enables an organization to determine the environment surrounding it using the JTBD Growth Strategy Matrix. The ODI process facilitates in eliciting the unmet needs of the customers, criteria for a product to fulfill their needs, and pursue an appropriate Growth Strategy.
ODI eliminates unpredictability and chance from the Innovation process. Moreover, the ODI approach allows organizations to package existing solutions into cohesive and compelling Value Propositions that enhance their customers' satisfaction levels dramatically.
The implementation of the ODI process entails 10 key steps:
1. Identify the Customer
2. Ascertain Customer's Jobs to Be Done
3. Discover Desired Outcomes
4. Identify Opportunities
5. Identify Product or Service Offerings
6. Analyze Competitors
7. Devise Innovation Strategy
8. Target Growth Opportunities
9. Devise Market Strategy
10. Develop Product Strategy
In this presentation, we dig into each of these steps in detail. Additional concepts discussed include the 5 JTBD Growth Strategies, Job Map, Opportunity Algorithm, Opportunity Landscape, Product Strategy, among others.
This PowerPoint presentation on Outcome-Driven Innovation also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Innovation, Value Proposition, Customer-centric Design PowerPoint Slides: Outcome-Driven Innovation (ODI) PowerPoint (PPTX) Presentation, LearnPPT
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ABOUT THE AUTHOR
Additional documents from author: 83
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients clients that range from Fortune 500 companies to startups to $1B+ private companies.
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Innovation Management Customer-centric Organization Jobs-to-Be-Done Lean Management/Enterprise Lean Daily Management System Go-to-Market Strategic Planning Project Management Strategic Sourcing Customer Insight Business Framework PowerP ... Product Strategy
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