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DESCRIPTION
This presentation discusses Customer Relationship Management (CRM) strategy and developing the Customer Experience (CXP). This is the final phase of the Customer Analysis Approach and where all the previous analyses and recommendations must come together cohesively—e.g. the value proposition, economic model, technology considerations, etc.
This presentation is structured into 3 sections:
1. CRM Design
2. CXP Design
3. Strategy Implementation
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Source: Best Practices in Customer Experience, Customer Relationship Management PowerPoint Slides: CRM and the Customer Experience PowerPoint (PPT) Presentation, LearnPPT Consulting
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Customer Experience Customer Decision Journey Digital Transformation Mobile Strategy Innovation Management Business Case Example Business Case Development Financial Modeling Porter's Five Forces Customer-centric Organization Growth Strategy Creativity Shareholder Value Business Framework PowerPoint Diagrams Customer Satisfaction Big Data Ideation Targeting Service Design Business Transformation Customer Segmentation Core Competencies Organizational Design Problem Solving Lean Management/Enterprise PDCA Strategy Deployment & Execution Balanced Scorecard M&A (Mergers & Acquisitions) Valuation SWOT Marketing Plan Development Cyber Security Robotic Process Automation
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