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DOCUMENT DESCRIPTION

Pricing products and services is one of the most complex and overlooked elements of a strategy. This document provides a guide and framework to help build better understanding of different strategies and tactics available.

Areas covered include:

Why is pricing important?
Pricing Strategy Development Framework
Scoping and Quick wins
Influencing the Purchase Decision
Price Wars - Managing Competitive Conflict
General Pricing Strategies
Bundling
Measuring Price Elasticity

This document is suitable for consultants and those in corporate roles and is designed to give some fundamental pricing knowledge to build on.

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Source: Strategic Pricing Framework and Tactics PowerPoint document

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Strategic Pricing Framework and Tactics

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This business document is categorized under the function(s): Corporate Finance   Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: PowerPoint (pptx)

File Size: 1.3 MB

Number of Slides: 56

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jan 29, 2015

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