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PRICING STRATEGY PDF DESCRIPTION
This ebook teaches Insider Pricing Strategies. Discover how to skyrocket sales and position your business for ongoing success!
You've likely heard about the power of pricing and positioning. Your price structure plays an important role in your ability to convert a prospect into a loyal customer, but assigning value to your offer goes well beyond that.
Positioning your business so that it is geared towards a tight market is equally important. Doing this will help you better tailor your offers so they meet market expectations, but it will make it easier for you to create a powerful marketing message that sets you apart from the competition.
In this ebook, we'll look at the different pricing strategies so that you can determine which will work best for your business.
We'll also drill down into some of the most popular positioning strategies that will help you better connect to your target audience so that you're not competing on price alone. Specific topics covered include:
Know Your Audience
The B.L.S Formula
Setting Yourself Apart
Value Stack Strategy
The GAP Strategy
Loss Leader Strategy
Qualifying Customer
Social Proof
Providing Top-Notch Support
Resources
By the end of this ebook, it's my hope that you will have the tools needed to give your business the competitive edge you've been looking for.
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Source: Best Practices in Pricing Strategy PDF: Insider Pricing Strategies PDF (PDF) Document, Grant Stanley
ABOUT THE AUTHOR
Grant Stanley BSc (Hons), MA, Pg-Dip, MCIM is a commercial consultant, business leader and former military officer with more than thirty years of experience helping organisations improve sales, marketing and commercial performance.
Throughout his career, Grant has held senior sales, marketing and leadership roles and has advised organisations ranging from ambitious SMEs to some of the
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