Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

We have categorized 13 documents as Product Launch Strategy. All documents are displayed on this page.

A Product Go-to-Market (GTM) Launch Strategy is a plan for introducing a new product to the market and making it available for purchase by customers. The Product GTM Strategy outlines the steps that need to be taken to successfully bring the product to market, including market research, product development, pricing, distribution, marketing & promotion, and sales.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

  Open all 13 documents in separate browser tabs.
  Add all 13 documents to your shopping cart.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Flevy Management Insights: Product Launch Strategy

A Product Go-to-Market (GTM) Launch Strategy is a plan for introducing a new product to the market and making it available for purchase by customers. The Product GTM Strategy outlines the steps that need to be taken to successfully bring the product to market, including market research, product development, pricing, distribution, marketing & promotion, and sales.

The GTM Launch Strategy should be tailored to the specific product and target market—and should take into account the competitive landscape and the overall business goals. The goal of the GTM Product Launch Strategy is to effectively introduce the product to the market and drive demand for it, leading to increased sales and revenue.

In formulating a Product Launch Strategy, there are numerous important strategic analyses and considerations, including:

  • Customer Segmentation & Targeting: It is important to properly segment the market and then understand the target market for the product, including demographics, needs, and preferences. This will help inform the positioning and messaging for the product.
  • Competitive Analysis: It is important to understand the competitive landscape for the product and how it compares to similar products in terms of features, pricing, and distribution. This will help inform the marketing and sales strategy for the product.
  • Product Positioning: The product should be positioned in a way that clearly communicates its value proposition and differentiates it from competitors.
  • Pricing Strategy: Pricing should be carefully designed in relation to the target market and competitive landscape.
  • Omni-channel Retail Distribution: Decisions about mix of distribution channels, such as online, retail, or direct-to-consumer, should be based on the target market and the overall business strategy.
  • Marketing and Promotion: Marketing and promotion efforts should be tailored to the target market and should effectively communicate the product's value proposition.
  • Sales Strategy: The sales strategy should align with the overall go-to-market plan and should include tactics such as lead generation, lead nurturing, and closing.

For effective implementation, take a look at these Product Launch Strategy best practices:

Explore related management topics: Sales Strategy Value Proposition Market Research Lead Generation Competitive Landscape Product Development

Product Launch Strategy FAQs

Here are our top-ranked questions that relate to Product Launch Strategy.

How can companies effectively integrate customer feedback into the iterative development of their Go-to-Market strategies?
Effective integration of customer feedback into Go-to-Market strategies involves establishing robust feedback channels, employing agile and data-driven decision-making through iterative development and A/B testing, and fostering a strong customer-centric culture. [Read full explanation]
What are the key metrics to measure the success of a Go-to-Market strategy for a new product launch?
A comprehensive GTM strategy assessment involves Financial Performance (Revenue Growth, ROI, CAC vs. CLV), Customer Engagement (CSAT, NPS, MAU/DAU), and Market Impact (Market Share, Brand Awareness, Competitive Win Rate) metrics to drive long-term growth and competitiveness. [Read full explanation]
In what ways can artificial intelligence and machine learning technologies be leveraged during the new product development process to enhance decision-making and efficiency?
AI and ML enhance New Product Development (NPD) by providing insights, automating processes, predicting trends, optimizing design and supply chains, and improving decision-making and efficiency for competitive advantage and rapid innovation. [Read full explanation]
What impact are emerging technologies like blockchain having on the transparency and efficiency of Go-to-Market strategies?
Blockchain is transforming Go-to-Market strategies by enhancing transparency, improving efficiency through decentralization, and facilitating innovation, enabling more effective and responsive business operations. [Read full explanation]

Related Case Studies

Operational Efficiency Strategy for Specialty Trade Contractors in North America

Scenario: A leading specialty trade contractor in North America is facing strategic challenges with New Product Development as it seeks to diversify its service offerings.

Read Full Case Study

Product Launch Strategy for Life Sciences Firm in Biotechnology

Scenario: The organization is a life sciences company specializing in biotechnology, aiming to launch a novel therapeutic product.

Read Full Case Study

Ecommerce Platform Market Expansion Strategy in Health Supplements

Scenario: The organization is a mid-sized provider of health supplements via an ecommerce platform, focusing on the North American market.

Read Full Case Study

Go-to-Market Strategy Blueprint for Food & Beverage Start-Up in Health-Conscious Segment

Scenario: A rapidly expanding firm in the health-conscious food & beverage sector is struggling to capitalize on market opportunities due to an ineffective Go-to-Market Strategy.

Read Full Case Study

Ecommerce Platform Launch Strategy for Health Supplements in North America

Scenario: A North American ecommerce firm specializing in health supplements is facing challenges in launching a new product line.

Read Full Case Study

Esports Audience Engagement Expansion

Scenario: The company is a developer of competitive multiplayer video games facing challenges with stagnating user growth and engagement in the esports arena.

Read Full Case Study

Explore all Flevy Management Case Studies

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.