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We have categorized 13 documents as Product Launch Strategy. All documents are displayed on this page.

A Product Go-to-Market (GTM) Launch Strategy is a plan for introducing a new product to the market and making it available for purchase by customers. The Product GTM Strategy outlines the steps that need to be taken to successfully bring the product to market, including market research, product development, pricing, distribution, marketing & promotion, and sales.

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Flevy Management Insights: Product Launch Strategy


A Product Go-to-Market (GTM) Launch Strategy is a plan for introducing a new product to the market and making it available for purchase by customers. The Product GTM Strategy outlines the steps that need to be taken to successfully bring the product to market, including market research, product development, pricing, distribution, marketing & promotion, and sales.

The GTM Launch Strategy should be tailored to the specific product and target market—and should take into account the competitive landscape and the overall business goals. The goal of the GTM Product Launch Strategy is to effectively introduce the product to the market and drive demand for it, leading to increased sales and revenue.

In formulating a Product Launch Strategy, there are numerous important strategic analyses and considerations, including:

For effective implementation, take a look at these Product Launch Strategy best practices:


Explore related management topics: Sales Strategy Value Proposition Market Research Lead Generation Competitive Landscape Strategic Planning Breakout Strategy Growth Strategy Pricing Strategy Product Strategy Strategy Development Competitive Advantage Market Entry Plan Competitive Analysis Strategic Plan Example Strategic Analysis Marketing




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