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DOCUMENT DESCRIPTION
Pricing products and services is one of the most complex and overlooked elements of a strategy. This document provides a guide and framework to help build better understanding of different strategies and tactics available.
Areas covered include:
Why is pricing important?
Pricing Strategy Development Framework
Scoping and Quick wins
Influencing the Purchase Decision
Price Wars – Managing Competitive Conflict
General Pricing Strategies
Bundling
Measuring Price Elasticity
This document is suitable for consultants and those in corporate roles and is designed to give some fundamental pricing knowledge to build on.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Pricing Strategy PowerPoint Slides: Strategic Pricing Framework and Tactics PowerPoint (PPTX) Presentation, STRATICX
ABOUT THE AUTHOR: STRATICX
Straticx is redefining strategy and innovation consulting through online access to high value consulting partners, who work with senior executives and boards of corporations to frame key business issues, develop hypothesis, apply structured problem solving and commercial acumen to drive development of solutions. [read more] The partners all have 10+ consulting experience covering a broad range of sectors and have delivered a range of engagements such as corporate and business unit strategy, business transformation, business case development, M&A, and operational improvement.
DETAILS
This business document is categorized under the function(s): Corporate Finance Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (pptx)
File Size: 1.3 MB
Number of Slides: 56 (includes cover, transition, & marketing slides)
Related Topic(s): Pricing Strategy
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Jan 29, 2015
![]() | This deck from the Strategy & Innovation consultancy, STRATICX, provides an introduction to strategy, separating out the concepts of Corporate Strategy vs. Business (Unit) Strategy. To receive this free download, enter your email address below and click the "Email Me" button. |
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