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DESCRIPTION
Pricing products and services is one of the most complex and overlooked elements of a strategy. This document provides a guide and framework to help build better understanding of different strategies and tactics available.
Areas covered include:
Why is pricing important?
Pricing Strategy Development Framework
Scoping and Quick wins
Influencing the Purchase Decision
Price Wars – Managing Competitive Conflict
General Pricing Strategies
Bundling
Measuring Price Elasticity
This document is suitable for consultants and those in corporate roles and is designed to give some fundamental pricing knowledge to build on.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Pricing Strategy PowerPoint Slides: Strategic Pricing Framework and Tactics PowerPoint (PPTX) Presentation, STRATICX
OVERVIEW
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ABOUT THE AUTHOR
Straticx is redefining strategy and innovation consulting through online access to high value consulting partners, who work with senior executives and boards of corporations to frame key business issues, develop hypothesis, apply structured problem solving and commercial acumen to drive development of solutions. [read more]
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The Complete Kit
This bundle contains 13 total documents. See the additional documents to the right.
Pricing Strategy Product Strategy Product Launch Strategy Consulting Frameworks Strategy Development Growth Strategy Business Case Development Financial Modeling Digital Transformation Business Transformation Customer Experience Cyber Security Mobile Strategy SaaS B2B
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