Flevy Management Insights Case Study
Total Productive Maintenance for Mid-Size Gambling Enterprise
     Joseph Robinson    |    Total Productive Maintenance


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Total Productive Maintenance to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A mid-size Las Vegas casino implemented Total Productive Maintenance (TPM) to address operational inefficiencies and high maintenance costs. This led to a 15% reduction in downtime and a 20% decrease in maintenance expenses, underscoring the value of Operational Excellence in boosting customer satisfaction and market position.

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Consider this scenario: A mid-size casino in Las Vegas is experiencing operational inefficiencies and high maintenance costs, prompting a strategic focus on Total Productive Maintenance (TPM).

The organization faces 10% operational downtime due to equipment failures and an increasing competitive environment with new entrants capturing market share. The primary strategic objective is to enhance operational efficiency and reduce maintenance costs by implementing TPM principles.



The organization is a mid-size casino in Las Vegas, currently facing significant operational inefficiencies and high maintenance costs. A 10% operational downtime due to equipment failures and growing competition are major challenges. The primary strategic objective is to enhance operational efficiency and reduce maintenance costs through Total Productive Maintenance (TPM) implementation. One possible root cause of the inefficiency is the lack of a structured maintenance program. Another potential factor could be inadequate training for maintenance staff.

Environmental Analysis

The gambling industry is experiencing steady growth, driven by increased tourism and the legalization of gambling in new regions. We begin our analysis by examining the primary forces driving the industry:

  • Internal Rivalry: High, with numerous casinos competing for the same customer base in Las Vegas.
  • Supplier Power: Moderate, as specialized gaming equipment suppliers have limited competition but high bargaining power.
  • Buyer Power: High, with customers having many options and easy access to competitor offerings.
  • Threat of New Entrants: Moderate, due to high capital investment requirements but lucrative market potential.
  • Threat of Substitutes: High, with online gambling and entertainment options available to customers.

Emergent trends in the industry include a shift towards online gambling and increasing regulatory scrutiny. These trends lead to several major changes in industry dynamics:

  • Increased online gambling: Opportunity to develop digital platforms; risk of reduced physical foot traffic.
  • Regulatory changes: Opportunity to shape future regulations; risk of compliance costs and operational disruptions.
  • Technological advancements: Opportunity to enhance customer experience; risk of high implementation costs and security concerns.

A PESTLE analysis reveals that political factors such as regulatory changes, economic factors like tourism rates, social trends towards online gambling, technological advancements, legal constraints, and environmental considerations all impact the industry.

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Internal Assessment

The organization has strong market knowledge and brand reputation but faces challenges in operational efficiency and maintenance management.

SWOT Analysis The organization's strengths include its established brand and customer loyalty. Opportunities lie in adopting TPM and leveraging technology for operational improvements. Weaknesses involve high operational downtime and maintenance costs. Threats include increasing competition and regulatory changes.

JTBD Analysis Customer needs focus on a seamless gambling experience with minimal disruptions. The job to be done is to ensure that gaming and facility equipment are always operational. This can be achieved through proactive maintenance and quick resolution of any equipment failures.

4 Actions Framework Analysis Eliminate: Unplanned maintenance activities that cause operational downtime. Reduce: The frequency of equipment failures by implementing TPM. Raise: The efficiency of maintenance processes and staff training. Create: A structured maintenance program with continuous improvement cycles.

Strategic Initiatives

The leadership team formulated strategic initiatives based on the comprehensive understanding gained from the previous industry analysis and internal capability assessment, outlining specific, actionable steps that align with the strategic plan's objectives over a 3-5 year horizon to drive growth by 20% over the next 12 months .

  • Implement Total Productive Maintenance (TPM): This initiative aims to reduce operational downtime and maintenance costs by integrating TPM principles into the maintenance strategy. The intended impact is a 15% reduction in downtime and a 20% decrease in maintenance costs. Value creation stems from enhanced operational efficiency and asset utilization. Resources required include TPM training for staff, investment in maintenance software, and initial TPM audits.
  • Upgrade Technological Infrastructure: Modernize gaming and facility equipment to improve reliability and customer experience. The goal is to increase customer satisfaction and reduce equipment-related disruptions. Value creation comes from higher customer retention and operational reliability. Requires CapEx for new equipment and OpEx for ongoing maintenance.
  • Develop a Digital Gambling Platform: Enter the online gambling market to capture new customer segments. The goal is to diversify revenue streams and reach a broader audience. Value creation is expected through increased market share and revenue. Requires investment in software development and digital marketing.

Total Productive Maintenance Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


A stand can be made against invasion by an army. No stand can be made against invasion by an idea.
     – Victor Hugo

  • Operational Downtime Reduction: Measure the decrease in operational downtime to gauge TPM effectiveness.
  • Maintenance Cost Savings: Track the reduction in maintenance costs to evaluate financial impact.
  • Customer Satisfaction Score: Assess customer satisfaction to ensure improvements are positively received.
These KPIs provide actionable insights into the effectiveness of strategic initiatives and guide continuous improvement efforts.

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Stakeholder Management

Success of the strategic initiatives hinges on the involvement and support of both internal and external stakeholders, including frontline staff, technology partners, and marketing teams. In particular, our external technology partners play an important role in informing us of and validating end-consumer requirements.
  • Maintenance Staff: Crucial for implementing TPM and ensuring operational efficiency.
  • Technology Partners: Essential for upgrading and maintaining gaming and facility equipment.
  • Digital Marketing Team: Responsible for promoting the digital gambling platform.
  • Customers: Feedback is critical for continuous improvement and service excellence.
  • Investors: Provide financial backing for strategic initiatives.

Stakeholder GroupsRACI
Maintenance Staff
Technology Partners
Digital Marketing Team
Customers
Investors

We've only identified the primary stakeholder groups above. There are also participants and groups involved for various activities in each of the strategic initiatives.

Learn more about Stakeholder Management Change Management Focus Interviewing Workshops Supplier Management

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Total Productive Maintenance Deliverables

These are a selection of deliverables across all the strategic initiatives.

  • TPM Implementation Framework (PPT)
  • Operational Downtime Analysis Report (Excel)
  • Maintenance Cost Savings Model (Excel)
  • Digital Gambling Platform Development Plan (PPT)
  • Customer Satisfaction Improvement Guidelines (PPT)

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Implement Total Productive Maintenance (TPM)

The implementation team utilized the Total Quality Management (TQM) framework to ensure a holistic approach to maintenance and operational efficiency. TQM emphasized continuous improvement, employee involvement, and customer focus, which were crucial for the successful implementation of TPM in the organization. The team followed this process:

  • Conducted training sessions for all employees to instill a culture of continuous improvement and quality management.
  • Implemented regular audits and feedback loops to identify areas for improvement in maintenance processes.
  • Engaged frontline staff in problem-solving activities to enhance their involvement and commitment to TPM goals.

The team also employed the Six Sigma methodology to reduce variability and defects in maintenance processes. Six Sigma's data-driven approach was instrumental in identifying root causes of equipment failures and inefficiencies. The team followed this process:

  • Defined critical maintenance processes and established performance metrics to monitor their effectiveness.
  • Measured current performance levels and identified gaps through data collection and analysis.
  • Analyzed root causes of maintenance issues using tools like Fishbone Diagrams and Pareto Analysis.
  • Improved processes by implementing targeted solutions and best practices.
  • Controlled the new processes to ensure sustained improvements and prevent regression.

The implementation of TQM and Six Sigma resulted in a 15% reduction in operational downtime and a 20% decrease in maintenance costs. Employee engagement and morale improved, leading to a more proactive maintenance culture.

Upgrade Technological Infrastructure

The team leveraged the Technology Life Cycle (TLC) framework to guide the modernization of gaming and facility equipment. TLC provided insights into the stages of technological evolution and helped the organization make informed decisions about technology adoption and upgrades. The team followed this process:

  • Assessed the current technological state of gaming and facility equipment to determine their position in the technology life cycle.
  • Identified emerging technologies that could enhance operational efficiency and customer experience.
  • Developed a phased plan for technology upgrades, prioritizing critical areas with the highest impact.

Additionally, the team employed the Value Chain Analysis framework to understand how technological upgrades could enhance value creation across the organization. This framework helped identify key activities that could benefit from technological improvements. The team followed this process:

  • Mapped the organization's value chain to identify primary and support activities influenced by technology.
  • Evaluated the impact of technological upgrades on each activity, focusing on cost reduction and value enhancement.
  • Implemented technology solutions that optimized key activities, such as gaming operations, customer service, and maintenance.

The implementation of TLC and Value Chain Analysis led to increased reliability of gaming and facility equipment, resulting in higher customer satisfaction and reduced equipment-related disruptions. Operational efficiency improved, contributing to a more seamless gambling experience.

Develop a Digital Gambling Platform

The team utilized the Business Model Canvas (BMC) framework to design and develop the digital gambling platform. BMC provided a comprehensive view of the business model, including value propositions, customer segments, and revenue streams. This framework was essential for aligning the digital platform with the organization's strategic goals. The team followed this process:

  • Defined the value proposition for the digital gambling platform, focusing on unique features and customer benefits.
  • Identified target customer segments and tailored the platform to meet their specific needs and preferences.
  • Developed revenue streams and pricing strategies to ensure profitability and sustainability.

The team also applied the Lean Startup methodology to accelerate the development and launch of the digital platform. Lean Startup emphasized iterative development, customer feedback, and rapid prototyping. The team followed this process:

  • Built a minimum viable product (MVP) to test the core functionalities of the digital platform.
  • Collected feedback from early adopters to refine the platform and address any issues.
  • Iteratively improved the platform based on user feedback and performance metrics.
  • Scaled the platform incrementally, adding new features and capabilities over time.

The implementation of BMC and Lean Startup resulted in a successful launch of the digital gambling platform, capturing new customer segments and diversifying revenue streams. The platform's user-centric design and iterative improvements led to high customer satisfaction and increased market share.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced operational downtime by 15% through the implementation of Total Productive Maintenance (TPM) principles.
  • Decreased maintenance costs by 20%, resulting in significant financial savings.
  • Increased customer satisfaction scores by 10% due to improved equipment reliability and reduced disruptions.
  • Successfully launched a digital gambling platform, capturing a 5% increase in market share.
  • Enhanced employee engagement and morale, leading to a more proactive maintenance culture.
  • Improved overall operational efficiency, contributing to a seamless gambling experience for customers.

The overall results of the initiative indicate a successful implementation of TPM and related strategies. The 15% reduction in operational downtime and 20% decrease in maintenance costs are significant achievements that directly address the initial challenges. The improved customer satisfaction scores and the successful launch of the digital gambling platform demonstrate the initiative's positive impact on both operational efficiency and market competitiveness. However, some areas did not meet expectations. For instance, while the digital platform captured a 5% market share, the anticipated growth was higher. This shortfall could be attributed to the competitive online gambling market and the need for more aggressive marketing strategies. Additionally, while employee engagement improved, further training and development could enhance long-term sustainability. Alternative strategies, such as more robust marketing campaigns for the digital platform and continuous skills development programs for staff, could have potentially yielded better results.

Moving forward, it is recommended to focus on several key areas. First, continue to refine and optimize the TPM processes to further reduce downtime and maintenance costs. Second, invest in advanced training programs for maintenance staff to sustain high levels of engagement and efficiency. Third, enhance the digital gambling platform with new features and more aggressive marketing to capture a larger market share. Finally, regularly review and update the technological infrastructure to stay ahead of industry advancements and maintain a competitive edge. These steps will build on the current successes and address areas where improvements are needed.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: Biotech Firm Total Productive Maintenance Enhancement, Flevy Management Insights, Joseph Robinson, 2024


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