Flevy Management Insights Case Study
Live Events Strategic Foresight for Entertainment Firm in North America
     David Tang    |    Strategic Foresight


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Strategic Foresight to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A firm organizing large-scale live events struggled to adapt to industry trends and consumer behaviors, resulting in missed opportunities and declining market share. By implementing a proactive Strategic Planning initiative, the company achieved a 15% growth in market share and a 20% increase in customer satisfaction within a year, highlighting the importance of aligning strategies with evolving market demands.

Reading time: 8 minutes

Consider this scenario: A firm specializing in organizing large-scale live events is facing the challenge of anticipating and adapting to rapidly evolving industry trends and consumer behaviors.

Despite a strong market presence, the company has struggled to maintain a competitive edge due to a lack of proactive strategic foresight. This has led to missed opportunities in emerging niches and a slower response to technological advancements, ultimately affecting the organization's market share and profitability.



The organization's situation suggests a need to deeply understand the external forces at play and their potential impact on the live events industry. Two hypotheses might be: 1) the organization's existing strategic foresight framework may not be adequately capturing the full spectrum of external trends and disruptors, and 2) there is a possible misalignment between the organization's strategic initiatives and the evolving preferences and expectations of its target audience.

Strategic Analysis and Execution Methodology

The organization would benefit from a systematic 5-phase approach to enhance its Strategic Foresight capabilities. This established process is instrumental in enabling organizations to better anticipate and respond to changes, thus securing a competitive advantage.

  1. Environmental Scanning: This initial phase involves gathering comprehensive data on industry trends, customer preferences, and technological advancements. Key questions include: What are the emerging trends in live events? How are consumer preferences shifting? What technologies are influencing the industry?
  2. Scenario Planning: In this phase, the organization develops multiple plausible future scenarios based on the data collected. The focus is on understanding how different variables could combine to affect the industry. The challenge here is to remain objective and consider a wide range of possibilities without bias.
  3. Strategy Formulation: Here, strategies are developed for each scenario, considering the company's strengths and weaknesses. This phase requires analyzing which strategies would be effective across multiple scenarios, thus ensuring robustness and flexibility.
  4. Strategy Implementation: The selected strategies are put into action. This phase involves detailed planning and resource allocation. Common challenges include ensuring organizational buy-in and managing change effectively.
  5. Monitoring and Review: Finally, the organization establishes a system for ongoing monitoring of the industry and the effectiveness of the strategies implemented. This allows for timely adjustments and continuous improvement.

For effective implementation, take a look at these Strategic Foresight best practices:

Strategic Foresight and Uncertainty (51-slide PowerPoint deck)
Strategy Chessboard - Maintain Foresight and Flexibility (22-slide PowerPoint deck)
Strategic Foresight Business Toolkit (711-slide PowerPoint deck and supporting Excel workbook)
View additional Strategic Foresight best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Questions from Executive Audience

The robustness of the scenarios and the alignment with corporate strategy and culture are critical to the success of this methodology. Executives might question how the organization ensures that the scenarios are sufficiently challenging to the status quo and how the strategies developed can be integrated into the existing corporate structure without causing disruption.

Business outcomes include enhanced agility in responding to market changes, a stronger strategic position in the industry, and improved financial performance. The organization can expect to see a more dynamic strategy that allows for quicker adaptation to industry shifts, leading to increased market share and revenue growth.

Implementation challenges may include resistance to change within the organization, the difficulty of aligning cross-functional teams around the new strategy, and the complexity of integrating new technologies into existing operational processes.

Strategic Foresight KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets managed.
     – Peter Drucker

  • Market Share Growth: Indicates the effectiveness of the strategic foresight in capturing new opportunities.
  • Customer Satisfaction Scores: Reflects how well the company's events are meeting evolving consumer expectations.
  • Time to Market for New Initiatives: Measures the agility of the organization in responding to identified opportunities.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation, it was observed that companies that actively engage in environmental scanning and scenario planning, like the subject firm, are 33% more likely to respond effectively to industry disruptions, according to McKinsey & Company. This underscores the importance of Strategic Foresight in maintaining a competitive edge in the dynamic live events industry.

Strategic Foresight Deliverables

  • Strategic Foresight Report (PowerPoint)
  • Scenario Analysis Document (Excel)
  • Strategic Implementation Plan (MS Word)
  • Technology Integration Roadmap (PowerPoint)
  • Performance Dashboard (Excel)

Explore more Strategic Foresight deliverables

Strategic Foresight Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Strategic Foresight. These resources below were developed by management consulting firms and Strategic Foresight subject matter experts.

Integrating Strategic Foresight into Corporate Culture

Embedding Strategic Foresight into the fabric of an organization requires more than a process overhaul; it demands cultural change. It is crucial to foster an environment where foresight is not a periodic exercise but a continuous mindset. According to a study by Deloitte, companies that nurture a forward-looking culture are 1.5 times more likely to report stronger financial performance compared to those that do not.

To achieve this integration, leadership must champion the cause, engaging employees at all levels and encouraging them to contribute to environmental scanning and scenario planning. This not only enriches the data pool with diverse insights but also cultivates a sense of ownership and commitment to the strategic direction. Regular training sessions, workshops, and scenario simulations can further embed Strategic Foresight into daily operations, ensuring it becomes a core competency of the organization.

Ensuring Scenario Planning Rigor

The rigor of scenario planning is paramount to the success of Strategic Foresight initiatives. A common pitfall is the creation of scenarios that are too narrow or too closely aligned with the current state, which can lead to strategic myopia. BCG reports that high-performing companies often engage in "red teaming" exercises where teams are tasked with challenging the company's assumptions and strategies, thus ensuring a wide range of potential futures are considered.

To ensure the development of robust and challenging scenarios, it is advisable to involve external experts and stakeholders in the brainstorming process. This brings fresh perspectives and helps to challenge internal biases. Additionally, employing quantitative models to test scenarios against a range of variables can provide a more objective basis for strategy development.

Aligning Strategic Foresight with Execution

While the formulation of insightful strategies is critical, the true test of Strategic Foresight lies in execution. According to McKinsey, approximately 70% of strategic plans fail due to poor execution. To bridge the gap between foresight and execution, organizations must develop clear action plans with defined responsibilities, timelines, and metrics for success.

Communication is key to aligning the organization behind the new strategies. This includes not only articulating the strategic vision but also providing transparency around decision-making processes and progress tracking. By maintaining open channels of communication, organizations can ensure that all employees are moving in unison toward the strategic objectives, thus increasing the likelihood of successful execution.

Measuring the Impact of Strategic Foresight

The impact of Strategic Foresight on an organization's performance must be measured to validate the effectiveness of the initiatives and to guide future improvements. Traditional financial metrics, while important, may not capture the full value created by Strategic Foresight. For instance, a study by Forrester highlighted that firms with advanced foresight capabilities saw a 200% increase in the likelihood of innovation breakthroughs, a benefit that might not be immediately reflected in short-term financials.

Therefore, it is essential to adopt a balanced scorecard approach that includes leading indicators such as innovation rate, market share changes, and customer engagement levels alongside lagging financial indicators. This approach provides a comprehensive view of the impact and allows for timely adjustments to strategies as external conditions evolve.

Strategic Foresight Case Studies

Here are additional case studies related to Strategic Foresight.

Strategic Foresight for Professional Services Firm

Scenario: A global professional services firm specializing in financial consulting is struggling to anticipate market trends and adapt its service offerings accordingly.

Read Full Case Study

Strategic Foresight Initiative for Luxury Fashion Brand in Global Market

Scenario: A luxury fashion brand recognized for its haute couture and high-end products is facing challenges in anticipating market trends, customer preferences, and disruptive technologies.

Read Full Case Study

Strategic Foresight Enhancement in Hospitality

Scenario: The organization is a multinational hospitality chain grappling with the accelerating pace of change in consumer behavior, technology advancements, and unpredictable economic shifts.

Read Full Case Study

Strategic Foresight Framework for Defense Contractor in Aerospace Sector

Scenario: A firm specializing in aerospace defense faces challenges in anticipating future market trends and technological evolutions.

Read Full Case Study

Luxury Brand Digital Transformation Strategy

Scenario: The organization in question operates within the luxury goods sector, facing challenges in integrating Strategic Foresight into its business model.

Read Full Case Study

Strategic Foresight Initiative for Construction Firm in Sustainable Building

Scenario: A construction company specializing in sustainable building projects is facing challenges in navigating the rapidly evolving landscape of green construction materials and technologies.

Read Full Case Study


Explore additional related case studies

Additional Resources Relevant to Strategic Foresight

Here are additional best practices relevant to Strategic Foresight from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced market share growth by 15% within a year, indicating successful capture of new opportunities.
  • Customer satisfaction scores increased by 20%, reflecting improved alignment with consumer expectations.
  • Reduced time to market for new initiatives by 30%, showcasing heightened organizational agility.
  • Reported a 25% increase in the rate of innovation breakthroughs, underscoring the impact of strategic foresight on fostering creativity.
  • Achieved a significant cultural shift towards continuous strategic foresight, evidenced by a 40% increase in employee engagement in foresight activities.

The initiative's success is evident in the substantial improvements across key performance indicators, including market share growth, customer satisfaction, and innovation rate. The 15% growth in market share within a year, coupled with a 20% increase in customer satisfaction scores, clearly demonstrates the effectiveness of aligning strategic initiatives with evolving consumer preferences and industry trends. The 30% reduction in time to market for new initiatives highlights the organization's enhanced agility, a critical factor in maintaining competitiveness in the dynamic live events industry. Furthermore, the 25% increase in innovation breakthroughs signifies the strategic foresight's role in promoting a forward-thinking culture. The initiative's success is also reflected in the cultural shift towards continuous strategic foresight, with a notable increase in employee engagement in foresight activities. However, despite these successes, there were challenges in ensuring complete organizational buy-in and managing change effectively, which suggests room for improvement in execution strategies.

For next steps, it is recommended to focus on further embedding strategic foresight into the organization's DNA. This includes intensifying efforts to foster an environment that encourages continuous learning and adaptation. Expanding the scope of environmental scanning to cover more diverse sources and incorporating more sophisticated analytical tools could enhance the quality of insights generated. Additionally, increasing cross-functional collaboration can ensure that strategic initiatives are more holistically developed and implemented. Finally, investing in advanced technologies and training programs can further equip the organization to navigate future industry disruptions more effectively.


 
David Tang, New York

Strategy & Operations, Digital Transformation, Management Consulting

The development of this case study was overseen by David Tang. David is the CEO and Founder of Flevy. Prior to Flevy, David worked as a management consultant for 8 years, where he served clients in North America, EMEA, and APAC. He graduated from Cornell with a BS in Electrical Engineering and MEng in Management.

To cite this article, please use:

Source: Strategic Foresight in Forestry & Paper Products for Sustainable Growth, Flevy Management Insights, David Tang, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Strategic Foresight Enhancement in AgriTech

Scenario: An AgriTech firm specializing in precision agriculture solutions is grappling with the challenge of anticipating and adapting to rapidly evolving market demands, technological advancements, and regulatory changes.

Read Full Case Study

Infrastructure Development Strategy for a Cosmetics Firm in Asia-Pacific

Scenario: The organization is a mid-sized cosmetics manufacturer in the Asia-Pacific region, facing uncertainty in market trends and consumer preferences.

Read Full Case Study

Strategic Foresight in Forestry & Paper Products for Sustainable Growth

Scenario: The company, a player in the forestry and paper products industry, is facing challenges in adapting to rapidly evolving environmental regulations and market demands for sustainable practices.

Read Full Case Study

Strategic Foresight Framework for Agritech Firm in Sustainable Farming

Scenario: The company is a prominent player in the sustainable agritech sector, facing uncertainty in long-term strategic planning due to volatile market conditions, emerging technologies, and regulatory changes.

Read Full Case Study

Digital Transformation Strategy for Community Health Clinics

Scenario: A network of community health clinics in the United States is facing significant challenges in operational efficiency and patient engagement due to outdated technology and fragmented processes.

Read Full Case Study

Digital Transformation Strategy for Boutique Event Planning Firm

Scenario: A boutique event planning firm, specializing in corporate events, faces significant strategic challenges in adapting to the rapid digitalization of the event planning industry.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Customer Engagement Strategy for D2C Fitness Apparel Brand

Scenario: A direct-to-consumer (D2C) fitness apparel brand is facing significant Organizational Change as it struggles to maintain customer loyalty in a highly saturated market.

Read Full Case Study

Risk Management Transformation for a Regional Transportation Company Facing Growing Operational Risks

Scenario: A regional transportation company implemented a strategic Risk Management framework to address escalating operational challenges.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Balanced Scorecard Implementation for Professional Services Firm

Scenario: A professional services firm specializing in financial advisory has noted misalignment between its strategic objectives and performance management systems.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.