Flevy Management Insights Case Study
Operational Efficiency for Health Care Provider in Value Stream Mapping
     Joseph Robinson    |    Lean Management


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Lean Management to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A mid-size healthcare provider saw a 20% rise in patient wait times and a 15% cost increase. Implementing VSM and Lean Management resulted in a 15% reduction in wait times, a 10% cost decrease, and a 20% increase in patient satisfaction. This highlights the importance of continuous improvement and staff training in achieving strategic objectives.

Reading time: 13 minutes

Consider this scenario: A mid-size health care provider is facing operational inefficiencies and rising costs, requiring the implementation of VSM and lean management to enhance service delivery.

The organization grapples with a 20% increase in patient wait times and a 15% rise in operational costs due to outdated processes and fragmented workflows. The primary strategic objective is to streamline operations to improve patient care and reduce costs.



The organization is a mid-size health care provider experiencing inefficiencies and rising costs. Operational costs have surged by 15% and patient wait times have increased by 20% in the past year. These challenges stem from outdated processes and fragmented workflows. By implementing Value Stream Mapping (VSM) and lean management principles, the organization aims to streamline its operations to enhance patient care and reduce costs.

Strategic Analysis

The health care industry is undergoing significant changes driven by technological advancements and rising patient expectations. We begin our analysis by analyzing the primary forces driving the industry:

  • Internal Rivalry: High due to numerous competitors offering similar services.
  • Supplier Power: Moderate, as medical suppliers have some control over pricing but face competition.
  • Buyer Power: High, with patients having multiple options for health care services.
  • Threat of New Entrants: Moderate, due to regulatory barriers but potential for innovation-driven startups.
  • Threat of Substitutes: Increasing with the rise of telemedicine and alternative health care options.

Emergent trends in the industry include the shift towards digital health solutions and patient-centric care models. Major changes in industry dynamics include:

  • Adoption of Digital Health Technologies: Offers opportunities for improving patient engagement but requires significant investment in IT infrastructure.
  • Increasing Importance of Patient Experience: Provides a competitive edge but necessitates extensive staff training and process reengineering.
  • Regulatory Changes: New regulations can drive improvements in care quality but may increase compliance costs.
  • Growth of Telemedicine: Expands service reach but requires robust digital platforms and cybersecurity measures.

STEEPLE analysis reveals significant socio-economic, technological, and environmental factors influencing the industry. Social factors include increasing patient expectations for quality care. Technological factors emphasize the need for digital transformation. Economic factors are driven by cost pressures and the need for efficient resource utilization. Environmental considerations focus on sustainable health care practices. Political and legal factors highlight the importance of compliance with health care regulations. Ethical considerations underscore the need for patient privacy and data security.

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Internal Assessment

The organization boasts strong medical expertise and a dedicated workforce but struggles with outdated processes and fragmented workflows.

4DX Analysis reveals the need for clearly defined goals, disciplined execution, engagement of staff at all levels, and a culture of accountability. The organization must focus on its Wildly Important Goals (WIGs), maintain a compelling scoreboard, and establish a cadence of accountability to drive change.

Digital Transformation Analysis indicates that the organization lags in adopting digital health technologies. Investment in Electronic Health Records (EHR), telemedicine platforms, and analytics target=_blank>data analytics is critical. Training programs for staff to effectively utilize these technologies will be essential for success.

Distinctive Capabilities Analysis shows that the organization excels in patient care and has a strong brand reputation. However, it lacks capabilities in operational efficiency and technology adoption. Building these capabilities will be vital to achieving the strategic objectives.

Strategic Initiatives

The leadership team formulated strategic initiatives based on the comprehensive understanding gained from the previous industry analysis and internal capability assessment, outlining specific, actionable steps that align with the strategic plan's objectives over a 3-5 year horizon to drive growth by 20% over the next 12 months .

  • Implement Lean Management with VSM: This initiative aims to streamline processes and eliminate waste to improve operational efficiency. The intended impact is to reduce patient wait times by 15% and operational costs by 10%. Value creation comes from enhancing process flows and reducing inefficiencies. Resource requirements include lean management consultants, staff training, and process reengineering.
  • Adopt Digital Health Technologies: Invest in EHR systems, telemedicine platforms, and data analytics to enhance patient care and operational efficiency. The goal is to improve patient engagement and care coordination while reducing manual errors. Value creation comes from leveraging technology to provide better patient outcomes and operational insights. Resource requirements include IT infrastructure, software licenses, and training programs.
  • Enhance Patient Experience: Develop patient-centric care models and improve service delivery. The goal is to increase patient satisfaction scores by 20%. Value creation comes from differentiating through superior patient care and loyalty. Resource requirements include staff training, patient feedback systems, and process improvements.
  • Expand Service Offerings: Introduce new health care services such as specialized clinics and wellness programs to attract a broader patient base. The goal is to increase revenue by 15%. Value creation comes from meeting diverse patient needs and tapping into new revenue streams. Resource requirements include market research, facility upgrades, and specialized staff recruitment.

Lean Management Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.
     – John E. Jones

  • Patient Wait Times: Monitor reduction in patient wait times to gauge process efficiency improvements.
  • Operational Cost Reduction: Track cost savings achieved through lean management and process reengineering.
  • Patient Satisfaction Score: Measure patient satisfaction to assess the impact of patient-centric care models.
  • Digital Adoption Rate: Track the adoption and utilization of digital health technologies among staff and patients.
  • Revenue Growth: Monitor revenue increases from expanded service offerings.

These KPIs provide insights into the effectiveness of strategic initiatives and inform necessary adjustments. Monitoring these metrics ensures alignment with strategic objectives and drives continuous improvement.

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Stakeholder Management

Success of the strategic initiatives hinges on the involvement and support of both internal and external stakeholders, including frontline staff, technology partners, and patients.

  • Frontline Staff: Crucial for implementing lean management practices and patient-centric care models.
  • Technology Partners: Essential for deploying and maintaining digital health solutions.
  • Patients: Beneficiaries of improved care quality and efficiency; their feedback is critical for continuous improvement.
  • Regulatory Bodies: Oversee compliance with health care regulations and standards.
  • Investors: Provide necessary financial backing for technology and operational improvements.
  • Management Team: Responsible for strategic oversight and decision-making.
  • Consultants: Offer expertise in lean management and process reengineering.
Stakeholder GroupsRACI
Frontline Staff
Technology Partners
Patients
Regulatory Bodies
Investors
Management Team
Consultants

We've only identified the primary stakeholder groups above. There are also participants and groups involved for various activities in each of the strategic initiatives.

Learn more about Stakeholder Management Change Management Focus Interviewing Workshops Supplier Management

Lean Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Lean Management. These resources below were developed by management consulting firms and Lean Management subject matter experts.

Lean Management Deliverables

These are a selection of deliverables across all the strategic initiatives.

  • Lean Management Implementation Plan (PPT)
  • Digital Health Adoption Roadmap (PPT)
  • Patient Experience Improvement Guidelines (PPT)
  • Operational Cost Reduction Model (Excel)
  • Revenue Growth Strategy Document (PPT)

Explore more Lean Management deliverables

Implement Lean Management with VSM

The implementation team leveraged several established business frameworks to help with the analysis and implementation of this initiative, including the Lean Six Sigma methodology. Lean Six Sigma is a robust framework combining lean manufacturing principles and Six Sigma's focus on quality improvement. It was particularly useful in this context to identify and eliminate inefficiencies, reduce variability, and enhance process quality. The team followed this process:

  • Defined the problem by mapping out current processes using Value Stream Mapping (VSM) to identify bottlenecks and waste.
  • Measured key performance indicators (KPIs) such as patient wait times and operational costs to establish baseline metrics.
  • Analyzed data to pinpoint root causes of inefficiencies and variability in workflows.
  • Improved processes by implementing lean tools such as 5S, Kaizen, and Just-In-Time (JIT) to streamline operations.
  • Controlled the new processes by setting up continuous monitoring systems to ensure sustained improvements.

The team also applied the Theory of Constraints (TOC) framework, which focuses on identifying and addressing the most critical limiting factor (constraint) in a process. TOC was useful for prioritizing improvements and ensuring that efforts were directed towards the most impactful areas. The team followed this process:

  • Identified the primary constraint in the patient care process, which was the bottleneck in patient admissions.
  • Exploited the constraint by optimizing scheduling and resource allocation to reduce patient wait times.
  • Subordinated other processes to support the optimized constraint, ensuring that all activities aligned with the improved patient admission process.
  • Elevated the constraint by adding resources or making systemic changes to further enhance capacity.
  • Repeated the process to identify and address new constraints as they emerged.

Implementation of Lean Six Sigma and TOC resulted in a 15% reduction in patient wait times and a 10% decrease in operational costs. These frameworks facilitated a systematic approach to process improvement, leading to enhanced efficiency and patient satisfaction.

Adopt Digital Health Technologies

The implementation team used the ITIL (Information Technology Infrastructure Library) framework to manage the adoption of digital health technologies. ITIL is a set of detailed practices for IT service management that focuses on aligning IT services with the needs of the business. It was useful in this context to ensure seamless integration and effective utilization of digital health technologies. The team followed this process:

  • Assessed current IT capabilities and identified gaps in infrastructure and skills.
  • Designed a comprehensive IT service management plan, including the deployment of EHR systems and telemedicine platforms.
  • Transitioned to new digital systems by migrating data, training staff, and ensuring minimal disruption to ongoing services.
  • Operated and continually improved the new IT services through regular monitoring, feedback collection, and iterative enhancements.

The team also employed the ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) change management model to facilitate the adoption of new technologies among staff. ADKAR is a goal-oriented change management model that guides individual and organizational change. It was useful for managing the human side of digital transformation. The team followed this process:

  • Created awareness of the need for digital health technologies through communication and education campaigns.
  • Fostered desire among staff by highlighting the benefits of digital tools for patient care and operational efficiency.
  • Provided knowledge through comprehensive training programs on how to use the new technologies effectively.
  • Developed ability by offering hands-on practice sessions and support resources.
  • Reinforced the changes by recognizing and rewarding staff who successfully adopted the new technologies.

The implementation of ITIL and ADKAR frameworks led to a successful adoption of digital health technologies, resulting in improved patient engagement and care coordination. Staff proficiency with new tools increased, and operational efficiencies were realized through streamlined processes.

Enhance Patient Experience

The implementation team utilized the SERVQUAL model to enhance patient experience. SERVQUAL is a service quality framework that measures the gap between customer expectations and perceptions of service. It was useful in this context to identify areas where patient experience could be improved. The team followed this process:

  • Conducted surveys to assess patient expectations and perceptions of current service quality.
  • Identified gaps in service quality across dimensions such as reliability, responsiveness, assurance, empathy, and tangibles.
  • Developed action plans to address identified gaps, focusing on training staff, improving communication, and enhancing physical facilities.
  • Implemented changes and monitored patient feedback to ensure continuous improvement in service quality.

The team also applied the Customer Journey Mapping framework to understand and improve the patient experience. Customer Journey Mapping involves visualizing the end-to-end experience of customers as they interact with a service. It was useful for identifying pain points and opportunities for enhancing patient satisfaction. The team followed this process:

  • Mapped the entire patient journey from appointment scheduling to post-treatment follow-up.
  • Identified key touchpoints and pain points where patient experience could be improved.
  • Developed targeted interventions to enhance each touchpoint, such as streamlining appointment scheduling and improving communication during treatment.
  • Monitored patient feedback to gauge the effectiveness of interventions and make necessary adjustments.

The implementation of SERVQUAL and Customer Journey Mapping frameworks led to a 20% increase in patient satisfaction scores. These frameworks provided a structured approach to understanding and improving the patient experience, resulting in higher patient loyalty and better service delivery.

Expand Service Offerings

The implementation team employed the Business Model Canvas framework to expand service offerings. The Business Model Canvas is a strategic management tool that provides a visual chart to describe, design, and analyze business models. It was useful in this context to explore and validate new health care services. The team followed this process:

  • Identified key components of the business model, including value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
  • Developed new service concepts, such as specialized clinics and wellness programs, and mapped them onto the Business Model Canvas.
  • Validated new service concepts through market research and pilot programs.
  • Refined the business model based on feedback and performance data from pilot programs.

The team also utilized the SWOT Analysis framework to assess the feasibility and potential impact of new service offerings. SWOT Analysis involves evaluating strengths, weaknesses, opportunities, and threats to inform strategic decision-making. It was useful for identifying internal and external factors that could affect the success of new services. The team followed this process:

  • Conducted a SWOT analysis to identify internal strengths and weaknesses, such as expertise in specialized care and gaps in infrastructure.
  • Evaluated external opportunities and threats, such as growing demand for wellness programs and competitive pressures.
  • Developed strategies to leverage strengths and opportunities while mitigating weaknesses and threats.
  • Implemented new service offerings with a focus on continuous improvement and adaptation to market needs.

The implementation of Business Model Canvas and SWOT Analysis frameworks led to a successful expansion of service offerings, resulting in a 15% increase in revenue. These frameworks provided a structured approach to developing and validating new services, ensuring alignment with market needs and organizational capabilities.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced patient wait times by 15% through the implementation of Lean Six Sigma and Theory of Constraints frameworks.
  • Decreased operational costs by 10% via process reengineering and waste elimination.
  • Increased patient satisfaction scores by 20% through enhanced patient-centric care models and improved service delivery.
  • Achieved a 15% revenue growth by expanding service offerings, including specialized clinics and wellness programs.
  • Successfully adopted digital health technologies, improving patient engagement and care coordination.
  • Enhanced staff proficiency with new digital tools through comprehensive training programs.

The overall results of the initiative indicate significant progress towards the strategic objectives of reducing costs and improving patient care. The 15% reduction in patient wait times and 10% decrease in operational costs demonstrate the effectiveness of Lean Six Sigma and Theory of Constraints frameworks in streamlining processes. Additionally, the 20% increase in patient satisfaction scores highlights the success of patient-centric care models. However, the adoption of digital health technologies, while successful, required extensive training and change management efforts, indicating a need for ongoing support and reinforcement. The revenue growth of 15% from expanded service offerings is promising, yet the organization must continue to adapt to market needs and competitive pressures. Areas where results were subpar include the initial resistance to digital transformation and the challenges in maintaining continuous improvement. Alternative strategies could have included phased implementation of digital tools and more robust change management practices to mitigate resistance and ensure smoother transitions.

Recommended next steps include maintaining a focus on continuous improvement by regularly monitoring key performance indicators and addressing new constraints as they arise. The organization should invest in ongoing staff training and support to sustain the adoption of digital health technologies. Additionally, expanding patient feedback mechanisms will help identify further opportunities for enhancing patient experience. Exploring partnerships with technology providers and other health care organizations can drive innovation and efficiency. Finally, a strategic review of market trends and competitive dynamics will ensure that the organization remains agile and responsive to evolving patient needs and industry changes.

Source: Operational Efficiency for Health Care Provider in Value Stream Mapping, Flevy Management Insights, 2024

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