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Sustainable growth necessitates a Capabilities-driven Strategy (CDS), instead of the conventional market-driven approaches, focusing on anything that customers want.
A coherent Capabilities-driven Growth Strategy demands from the organizations to establish 3 main factors prior to its execution:
• An assortment of product or service offerings
• A unique capabilities system, which competitors can't imitate
• A Value Proposition reverberating with what customers need
The Capabilities-driven Growth Strategy entails capitalizing on the organization's current strengths, utilizing all possible ways—e.g., existing or adjacent markets, organic channels (Marketing or Innovation), or inorganic methods (M&A). The Capabilities-driven Strategy allows the leaders to achieve growth by combining all means in an Agile way, as long as they are in alignment with the organization's existing competences and Competitive Advantages.
This presentation provides a detailed overview of 4 Growth Strategy approaches that can place organizations on the path to achieve profitable, long-term development:
1. In-market Opportunities – Before looking into other businesses and diversifying into new markets, senior leadership should review their strategies in the existing markets and contemplate ideas on how to explore further growth avenues.
2. Near-market Opportunities – It is typical for organizations to look into nearby markets when thinking of expansion. These adjacent markets although seem attractive, but are developed by other enterprises using their capabilities systems that aren't straightforward to emulate.
3. Disruptive Opportunities – Disruption has become an overused buzz word these days, suggesting its ubiquity. However, business leaders must differentiate between an innovative evolutionary industry change and true disruption.
4. Capability Development – Successful Growth Strategy takes into account both in-market and near-market growth supported by appropriate capabilities to enhance revenue and capital for informed investments. It perpetuates a culture of Transformation and Innovation, since the three approaches reinforce each other.
This PowerPoint presentation on Capabilities-driven Growth Strategy also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Distinctive Capabilities, Growth Strategy PowerPoint Slides: Capabilities-driven Growth Strategy PowerPoint (PPTX) Presentation, LearnPPT
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This business document is categorized under: Business Framework Primers
File Type: PowerPoint (pptx)
Tag(s): Distinctive Capabilities Growth Strategy
Number of Slides: 27 (includes cover, transition, & marketing slides)
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Upload date (first version): Dec 8, 2022
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