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Flevy Management Insights Case Study
Portfolio Strategy Revamp for Collegiate Athletic Programs


There are countless scenarios that require Portfolio Strategy. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Portfolio Strategy to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

Reading time: 7 minutes

Consider this scenario: The organization in question, a collegiate athletic department, is grappling with stagnant growth and diminishing returns on its investment portfolio.

This department is striving to diversify its revenue streams and enhance the profitability of its sports programs amidst an increasingly competitive landscape. With several underperforming assets and a lack of strategic focus, the organization is seeking a comprehensive review and restructuring of its portfolio to prioritize growth opportunities and allocate resources more efficiently.



In light of the presented situation, initial hypotheses might revolve around a lack of strategic alignment between the organization's investment choices and its core competencies, an outdated investment evaluation framework, or perhaps a misalignment of incentives that hinders optimal asset performance. These hypotheses set the stage for a deeper dive into the organization's strategic planning and performance management.

Strategic Analysis and Execution Methodology

A structured, phased approach to Portfolio Strategy can yield transformative insights and outcomes for the organization. By adopting a proven methodology, the organization can systematically address its challenges and set a course for sustainable growth.

  1. Portfolio Assessment: Begin with a thorough analysis of the current portfolio, examining the performance, strategic fit, and potential of each asset. Key questions include: What are the growth drivers for each asset? Are there synergies being overlooked? This phase involves financial modeling and market analysis to illuminate the portfolio's health.
  2. Strategic Realignment: Based on initial findings, develop a framework to realign the portfolio with the organization's strategic objectives. This involves identifying core vs. non-core assets and setting criteria for investment or divestment.
  3. Resource Allocation: Create a model for resource distribution that aligns with the newly defined strategic priorities. This phase focuses on capital allocation techniques and Performance Management to ensure resources are invested in high-potential areas.
  4. Execution Planning: Develop a detailed action plan for implementing changes, including timelines, responsibilities, and milestones. Risk Management is a critical component, as is stakeholder communication.
  5. Monitoring & Adjustment: Establish a system for ongoing portfolio review and adjustment, with clear KPIs to measure performance against strategic goals.

Learn more about Performance Management Risk Management Market Analysis

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Portfolio Strategy Implementation Challenges & Considerations

While the methodology is robust, executives often raise concerns about the feasibility of strategic realignment in the face of organizational inertia and the potential for disruption to ongoing operations. A phased approach allows for incremental change, minimizing disruption while still progressing toward the strategic vision.

Upon full implementation, the organization can expect to see improved financial performance, a more agile and responsive portfolio, and enhanced alignment with long-term strategic goals. These outcomes should manifest in increased revenues, higher profit margins, and a stronger competitive position.

Implementation challenges may include resistance to change, the complexity of disentangling intertwined investments, and the need for cultural shifts to support a more dynamic portfolio management approach.

Learn more about Agile Portfolio Management

Portfolio Strategy KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.
     – John E. Jones

  • Revenue Growth Rate: to gauge the effectiveness of the new portfolio strategy in driving top-line growth.
  • Return on Investment (ROI): to measure the financial performance of portfolio investments.
  • Strategic Alignment Score: to assess how well portfolio decisions align with the organization's strategic objectives.
  • Resource Utilization Efficiency: to evaluate the efficiency of resource allocation post-realignment.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

Throughout the implementation, it became clear that a robust Change Management strategy was crucial in securing buy-in at all levels of the organization. A recent study by McKinsey found that 70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. This insight underscores the importance of effective communication and stakeholder management in the success of portfolio strategy initiatives.

Learn more about Change Management Stakeholder Management Portfolio Strategy

Portfolio Strategy Deliverables

  • Portfolio Performance Dashboard (Excel)
  • Strategic Realignment Plan (PowerPoint)
  • Investment Evaluation Framework (PDF)
  • Resource Allocation Model (Excel)
  • Change Management Playbook (MS Word)

Explore more Portfolio Strategy deliverables

Portfolio Strategy Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Portfolio Strategy. These resources below were developed by management consulting firms and Portfolio Strategy subject matter experts.

Portfolio Strategy Case Studies

A prominent university athletic department successfully restructured its sports program portfolio, leading to a 25% increase in revenue within two years. By divesting from underperforming programs and reinvesting in growth areas, the department achieved a more sustainable financial position.

Another case involved a collegiate athletic program that implemented a data-driven approach to athlete recruitment and program investment, resulting in improved national rankings and increased alumni donations.

Explore additional related case studies

Aligning Organizational Structure with Portfolio Strategy

Effective portfolio strategy execution often requires an organizational structure that supports new strategic directions. Without proper alignment, even the most well-conceived strategies can falter in execution. A study by BCG highlights that companies with highly aligned structures and strategies enjoy 14% higher annual growth rates compared to those with misaligned structures.

To achieve such alignment, it is essential to evaluate current organizational capabilities against the demands of the new portfolio strategy. This may involve reshaping team compositions, redefining roles, and ensuring that leadership is prepared to manage the new portfolio effectively. A realignment should also consider the potential need for new talents or capabilities that may not currently exist within the organization.

Learn more about Strategy Execution Organizational Structure

Integrating Advanced Analytics and Technology

Advanced analytics and technology play a critical role in modern portfolio management, providing the ability to make data-driven decisions and gain deeper insights into investment performance. According to Accenture, 79% of executives agree that companies that do not embrace big data will lose their competitive position and could face extinction. Therefore, integrating these tools is not optional but a requisite for staying competitive.

For an organization looking to revamp its portfolio strategy, adopting technologies such as AI and machine learning can significantly enhance predictive capabilities and optimize resource allocation. The implementation of these technologies should be done in a manner that complements the human decision-making process, ensuring that technology serves as an enabler rather than a replacement for strategic thinking.

Learn more about Machine Learning Strategic Thinking Big Data

Measuring the Impact of Cultural Change

Cultural change is often an overlooked component of strategic transformation, yet it is vital for the adoption and success of new portfolio strategies. According to McKinsey, the success rates of organizational transformations are nearly 1.5 times higher when senior managers communicate openly about the transformation’s progress. Clear communication fosters a culture of transparency and alignment with the organization’s strategic vision.

To measure the impact of cultural change, it's important to establish baseline metrics related to employee engagement, understanding of strategic goals, and willingness to change. These metrics should be tracked over time to assess the effectiveness of cultural initiatives and to identify areas where additional focus may be needed. Consistent measurement and management of culture ensure that it supports, rather than hinders, strategic objectives.

Learn more about Employee Engagement Organizational Transformation

Ensuring Long-Term Sustainability of the New Portfolio Strategy

The long-term sustainability of a new portfolio strategy is contingent upon the organization's ability to adapt to market changes and internal dynamics. This requires establishing a governance model that includes regular strategy reviews and the flexibility to make adjustments as needed. A study by PwC found that 55% of CEOs are concerned about the speed of technological change, underscoring the need for agility in strategic portfolio management.

Building sustainability also involves developing the capacity of the organization's leaders and teams to manage the portfolio proactively. This includes training, development programs, and the creation of a knowledge-sharing culture that fosters continuous improvement. By investing in the organization's human capital and adaptive capabilities, the portfolio strategy is more likely to thrive in the long term.

Learn more about Continuous Improvement

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Increased revenue growth rate by 15% year-over-year, surpassing the initial target of 10%.
  • Improved Return on Investment (ROI) by 20% through strategic realignment and divestment of non-core assets.
  • Achieved a Strategic Alignment Score of 85%, indicating a high degree of portfolio decisions aligning with strategic objectives.
  • Enhanced Resource Utilization Efficiency by 25%, optimizing capital allocation and reducing wasteful expenditure.
  • Successfully implemented advanced analytics and technology, leading to a 30% increase in predictive capability for investment performance.
  • Recorded a significant improvement in employee engagement scores, up by 40%, following the cultural change initiatives.

The initiative has been a resounding success, evidenced by the significant improvements across all key performance indicators (KPIs). The 15% increase in revenue growth rate, coupled with a 20% improvement in ROI, clearly demonstrates the effectiveness of the strategic realignment and the divestment of non-core assets. The high Strategic Alignment Score and enhanced Resource Utilization Efficiency further validate the strategic fit of the portfolio with the organization's long-term objectives. The integration of advanced analytics and technology has been a game-changer, significantly boosting predictive capabilities and optimizing resource allocation. Additionally, the marked improvement in employee engagement scores underscores the positive impact of the cultural change initiatives. However, it's worth noting that the journey could have been smoother with a more aggressive approach towards adopting digital tools earlier in the process and a stronger emphasis on change management to mitigate resistance.

For next steps, it is recommended to continue the momentum by regularly reviewing the portfolio strategy in light of emerging market trends and internal performance data. Further investment in training and development programs will ensure the organization's human capital remains a strong pillar for future growth. Additionally, exploring new technologies and analytics tools should be an ongoing process to maintain a competitive edge. Finally, reinforcing the change management framework will ensure that the organization remains agile and responsive to both opportunities and challenges ahead.

Source: Portfolio Strategy Revamp for Collegiate Athletic Programs, Flevy Management Insights, 2024

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