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GE-McKinsey Matrix was outlined by McKinsey & Co. in the 1970s, when they were commissioned by General Electric (GE) to develop a Portfolio Management model. The matrix serves as a multi-factorial analysis technique that is useful for the senior leadership in determining the product(s)--that should be essentially added to the product portfolio--and the opportunities to invest in the market.

This presentation provides a detailed overview of the 5-step approach to formulating the GE-McKinsey Matrix:

1. Establish Industry Attractiveness of each business unit
2. Ascertain the Competitive Strength of each business unit
3. Outline the position of business units on the Matrix
4. Analyze the data
5. Ascertain the future direction and prioritize investments

The presentation also deliberates on the core components, the pros and cons associated with the GE-McKinsey Matrix, as well as provides a comparison of the framework with the BCG Matrix.

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Strategy Classics: GE-McKinsey Matrix PowerPoint document

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Strategy Classics: GE-McKinsey Matrix

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Number of Slides: 28 (includes cover, transition slides)

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Upload date (first version): Jul 27, 2020



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