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Strategy Classics: GE-McKinsey Matrix (PowerPoint PPTX)

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Author: LearnPPT TOP AUTHOR [?]

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File Type: 28-slide PowerPoint presentation (PPTX)

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DOCUMENT DESCRIPTION

This product (Strategy Classics: GE-McKinsey Matrix) is a 28-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

GE-McKinsey Matrix was outlined by McKinsey & Co. in the 1970s, when they were commissioned by General Electric (GE) to develop a Portfolio Management model. The matrix serves as a multi-factorial analysis technique that is useful for the senior leadership in determining the product(s)—that should be essentially added to the product portfolio—and the opportunities to invest in the market.

This presentation provides a detailed overview of the 5-step approach to formulating the GE-McKinsey Matrix:

1. Establish Industry Attractiveness of each business unit
2. Ascertain the Competitive Strength of each business unit
3. Outline the position of business units on the Matrix
4. Analyze the data
5. Ascertain the future direction and prioritize investments

The presentation also deliberates on the core components, the pros and cons associated with the GE-McKinsey Matrix, as well as provides a comparison of the framework with the BCG Matrix.

The slide deck also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Growth Strategy, Strategic Planning PowerPoint Slides: Strategy Classics: GE-McKinsey Matrix PowerPoint (PPTX) Presentation, LearnPPT

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File Type: PowerPoint (pptx)

Number of Slides: 28 (includes cover, transition, & marketing slides)

Tag(s): Growth Strategy Strategic Planning

This business document is categorized under: Business Framework Primers

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jul 27, 2020

This document is available as part of the following discounted bundle(s):

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