Strategy Classics: GE-McKinsey Matrix (PowerPoint PPTX)

DESCRIPTION

This product (Strategy Classics: GE-McKinsey Matrix) is a 28-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

GE-McKinsey Matrix was outlined by McKinsey & Co. in the 1970s, when they were commissioned by General Electric (GE) to develop a Portfolio Management model. The matrix serves as a multi-factorial analysis technique that is useful for the senior leadership in determining the product(s)—that should be essentially added to the product portfolio—and the opportunities to invest in the market.

This presentation provides a detailed overview of the 5-step approach to formulating the GE-McKinsey Matrix:

1. Establish Industry Attractiveness of each business unit
2. Ascertain the Competitive Strength of each business unit
3. Outline the position of business units on the Matrix
4. Analyze the data
5. Ascertain the future direction and prioritize investments

The presentation also deliberates on the core components, the pros and cons associated with the GE-McKinsey Matrix, as well as provides a comparison of the framework with the BCG Matrix.

The slide deck also includes some slide templates for you to use in your own business presentations.

The GE-McKinsey Matrix is a robust tool for evaluating the competitive strengths of business units against industry attractiveness. It offers a comprehensive 3x3 grid framework, facilitating strategic decision-making by plotting business units on the matrix. This presentation provides actionable insights into leveraging this matrix to prioritize investments and identify growth opportunities.

The PPT includes detailed templates to visualize the GE-McKinsey Matrix, making it easier for you to apply this framework in your strategic planning. Whether you are looking to invest, hold, or divest, this presentation equips you with the necessary tools to make informed decisions and optimize your product portfolio for maximum profitability.

Source: Best Practices in Growth Strategy, Strategic Planning PowerPoint Slides: Strategy Classics: GE-McKinsey Matrix PowerPoint (PPTX) Presentation, LearnPPT Consulting