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DESCRIPTION
A strategy tool is a comprehensive solution to give a macro picture of the products within the organization and also helps in understanding and deciding the long term /short term strategy for the products with emphasis on different parameters in accordance with 4Ps of marketing.
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Source: Best Practices in Portfolio Strategy Excel: Product Portfolio Strategy & Marketing Mix Tool Excel (XLSX) Spreadsheet, investmentbanker
OVERVIEW
ABOUT THE AUTHOR
Additional documents from author: 15
Expertise in Strategy , Pricing , Valuation methodology.
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Pricing Strategy Tools
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Portfolio Strategy PowerPoint Diagrams Compi ... Growth Strategy BCG Growth-Share Matrix Pricing Strategy Product Strategy Product Launch Strategy Vision Statement Maturity Model Financial Management Business Basics Financial Risk Porter's Five Forces
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