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DOCUMENT DESCRIPTION
A strategy tool is a comprehensive solution to give a macro picture of the products within the organization and also helps in understanding and deciding the long term /short term strategy for the products with emphasis on different parameters in accordance with 4Ps of marketing.
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Source: Best Practices in Portfolio Strategy Excel: Product Portfolio Strategy & Marketing Mix Tool Excel (XLSX) Spreadsheet, investmentbanker
ABOUT THE AUTHOR: INVESTMENTBANKER
Expertise in Strategy , Pricing , Valuation methodology.
investmentbanker has published 15 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Corporate Finance Strategy, Marketing, & Sales
It applies to All Industries
File Size: 2.7 MB
Related Topic(s): Portfolio Strategy
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Oct 5, 2014
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