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There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses A.T. Kearney's approach to Value-based Pricing.
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Value-based Pricing Strategy
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries.
File Size: 718 KB
Number of Slides: 47
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Initial upload date (first version): Jan 15, 2015
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