DESCRIPTION
This product (Product Strategy) is a Document Bundle, which you can download immediately upon purchase.
Ready to launch your product? The Product Strategy Bundle includes 3 business frameworks that will help you design a marketing/positioning strategy to maximize sales for your product offering.
These frameworks cover the topics of:
• Factors that drive product adoption and diffusion (Rogers' Five Factors)
• Psychology tricks to drive purchases/adoption (Psychology of Product Adoption)
• Learn to price based on value (Value-based Pricing)
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form.
THERE ARE 3 PRODUCTS IN THIS BUNDLE:
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This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.
Businesses are interested in... [read more]
Individual Price: $39.00
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Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new... [read more]
Individual Price: $39.00
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There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing.
Value-based Pricing offers numerous distinct advantages over the... [read more]
Individual Price: $39.00
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