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This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.
Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.
Rogers' Five Factors is a product-focused framework that should be used in conjunction with the Consumer Adoption Lifecycle. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors:
1. Relative advantage
This document explains the framework, provides examples, shows how to use this framework with the Production Adoption Lifecycle, and includes PowerPoint templates that can be leveraged in your own analysis.
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Source: Best Practices in Product Launch Strategy, Product Strategy, Product Adoption PowerPoint Slides: Rogers' Five Factors PowerPoint (PPT) Presentation, PPT Lab
ABOUT THE AUTHOR: PPT LAB
PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. All of our documents are of the same quality produced by top-tier consulting firms and utilize the Consulting Presentation Framework.
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This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 493.5 KB
Number of Slides: 29 (includes cover, transition, & marketing slides)
Related Topic(s): Product Launch Strategy Product Strategy Product Adoption
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Initial upload date (first version): Mar 2, 2013
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