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Rogers' Five Factors (PowerPoint PPT)

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Author: PPT Lab TOP AUTHOR [?]

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File Type: 29-slide PowerPoint presentation (PPT)

DOCUMENT DESCRIPTION

This product (Rogers' Five Factors) is a 29-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.

Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.

Rogers' Five Factors is a product-focused framework that should be used in conjunction with the Consumer Adoption Lifecycle. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors:
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability

This document explains the framework, provides examples, shows how to use this framework with the Production Adoption Lifecycle, and includes PowerPoint templates that can be leveraged in your own analysis.

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Product Launch Strategy, Product Strategy, Product Adoption PowerPoint Slides: Rogers' Five Factors PowerPoint (PPT) Presentation, PPT Lab

ABOUT THE AUTHOR: PPT LAB

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. All of our documents are of the same quality produced by top-tier consulting firms and utilize the Consulting Presentation Framework.

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DETAILS

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 493.5 KB

Number of Slides: 29 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Mar 2, 2013

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