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DESCRIPTION
This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.
Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.
Rogers' Five Factors is a product-focused framework that should be used in conjunction with the Consumer Adoption Lifecycle. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors:
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability
This document explains the framework, provides examples, shows how to use this framework with the Production Adoption Lifecycle, and includes PowerPoint templates that can be leveraged in your own analysis.
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Source: Best Practices in Product Strategy, Product Launch Strategy, Product Adoption PowerPoint Slides: Rogers' Five Factors PowerPoint (PPT) Presentation, PPT Lab
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ABOUT THE AUTHOR
PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]
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Product Strategy Product Launch Strategy Product Lifecycle Positioning Pricing Strategy Psychology Cyber Security Quality Management & Assurance APQP Innovation Management Product Management Mobile Strategy Digital Transformation Customer Experience Business Transformation Breakout Strategy Strategic Sourcing Cost Reduction Assessment Growth Strategy Sales Financial Modeling Business Case Development Maturity Model Behavioral Strategy Consumer Behavior Product Adoption Go-to-Market
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