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BENEFITS OF DOCUMENT

  1. Key components of Digital Marketing Strategy
  2. A Checklist to help Evaluate Your Company's Online Presence
  3. Step-by-step Implementation Process

DOCUMENT DESCRIPTION

The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another. The purpose of this guide is to provide an approach on how to evaluate your current digital presence, identify areas where you need to improve and provide an implementation process. Once you are clear on what is missing you can then implement digital marketing solutions that address the identified missing components.

This guide covers the following topics:
* What is Digital Marketing
* The New Marketing Approach
* Key Components of Digital Marketing Strategy
* Checklist to Evaluate Online Presence
* Step-by-step Implementation Process

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Source: Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence PowerPoint document

 

Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence

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File Type: PowerPoint (pptx)

File Size: 329.4 KB

Number of Slides: 17 (includes cover, transition slides)

Related Topic(s): Social Media Strategy

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Initial upload date (first version): Oct 20, 2014
Most recent version published: Feb 14, 2018

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