Digital Marketing - The Ultimate Introduction (PowerPoint PPTX)

BENEFITS OF DOCUMENT

1. Describe the development of the electronic market-space
2. Outline an approach to developing an e-marketing plan
3. Describe the key benefits of e-marketing.

DESCRIPTION

This product (Digital Marketing - The Ultimate Introduction) is a 78-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

This Presentation introduces e-marketing and its benefits and risks. It describes the difference
between e-commerce, e-business and e-marketing; the alternative digital communications
channels, the dangers of sloppy e-marketing; how to present a business case for increasing
your online activities and the benefits – Sell, Serve, Save, Speak and Sizzle.

The SOSTAC® planning framework is used to structure the presentation. SOSTAC® is:
Situation analysis – where are we now?
Objectives – where do we want to be?
Strategy – how do we get there?
Tactics – which tactical tools do we use to implement strategy?
Actions – which action plans are required to implement strategy?
Control – how do we manage the strategy process?

E-marketing involves collaboration between different parties that can be characterized by
four main interactions:
● B2C – business-to-consumer (B2C e-tail is arguably the most talked about)
● B2B – business-to-business (less talked about, but with the most transactions)
● C2C – customer-to-customer interactions (best known as consumer auctions, but can also
be achieved as B2C and B2B social networks or communities)
● C2B – customer-to-business (novel buying models where customers approach the busi-
ness on their own terms or generate content to support the business).

The document is easily customizable and contains many powerful diagrams, ice-breakers, pictures, ... to get the holistic view of key concepts related to Digital Marketing.

This PPT provides a comprehensive overview of digital marketing, emphasizing the importance of integrated planning and execution. It includes detailed frameworks like SOSTAC® and PRACE, offering actionable insights for each stage of the customer journey. The presentation covers key metrics, customer lifetime value, and the significance of multi-channel analytics. It also highlights the role of digital experiences, content marketing, and the necessity of adapting to market scenarios. This resource is essential for executives looking to enhance their digital strategies and optimize ROI.

Source: Best Practices in Social Media Strategy PowerPoint Slides: Digital Marketing - The Ultimate Introduction PowerPoint (PPTX) Presentation, RadVector Consulting