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DESCRIPTION
This Presentation introduces e-marketing and its benefits and risks. It describes the difference
between e-commerce, e-business and e-marketing; the alternative digital communications
channels, the dangers of sloppy e-marketing; how to present a business case for increasing
your online activities and the benefits – Sell, Serve, Save, Speak and Sizzle.
The SOSTAC® planning framework is used to structure the presentation. SOSTAC® is:
Situation analysis – where are we now?
Objectives – where do we want to be?
Strategy – how do we get there?
Tactics – which tactical tools do we use to implement strategy?
Actions – which action plans are required to implement strategy?
Control – how do we manage the strategy process?
E-marketing involves collaboration between different parties that can be characterized by
four main interactions:
● B2C – business-to-consumer (B2C e-tail is arguably the most talked about)
● B2B – business-to-business (less talked about, but with the most transactions)
● C2C – customer-to-customer interactions (best known as consumer auctions, but can also
be achieved as B2C and B2B social networks or communities)
● C2B – customer-to-business (novel buying models where customers approach the busi-
ness on their own terms or generate content to support the business).
The document is easily customizable and contains many powerful diagrams, ice-breakers, pictures, ... to get the holistic view of key concepts related to Digital Marketing.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Social Media Strategy PowerPoint Slides: Digital Marketing - The Ultimate Introduction PowerPoint (PPTX) Presentation, RadVector Consulting
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ABOUT THE AUTHOR
We are a group of aviation experts & specialists (PhDs, Engineers, Pilots, Navigators, ...), leaders in helping organizations to transform their business performance using Methodologies and Principles of Lean, Agile, Six Sigma, and Innovation.
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