Want FREE Templates on Digital Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

Artificial Intelligence in Digital Marketing   25-page PDF document
$20.00

Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Artificial Intelligence in Digital Marketing (25-page PDF document) Preview Image Log in to unlock full preview.
Arrow   Unlock all 10 preview images:   Login Register

Artificial Intelligence in Digital Marketing (PDF)

File Type: 25-page PDF document

$20.00

Add to Cart
  


BUY WITH CONFIDENCE

Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Trusted by over 10,000+ organizations.

DESCRIPTION

This product (Artificial Intelligence in Digital Marketing) is a 25-page PDF document, which you can download immediately upon purchase.

Being smart in business means knowing what's just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different. In fact, in his book The Personal MBA, author Josh Kaufman discusses the value of counterfactual simulation. This means imagining future possibilities and then preparing for them.

Let's say that you have a big business that is doing well in a specific niche. Maybe you have a company that sells a whey protein shake. The mistake that some big businesses make is to assume that they're too big to fail and to coast along as they are.

But what would happen if another company came along and released a better protein shake for a fraction of the price? What if a new source of protein were to be discovered? What if a study revealed that whey protein was bad for us? Any of these things could happen, and could completely shake up even the most established business.

The smart company though, will already have considered these eventualities and prepared for them. THIS is counterfactual simulation: it's thinking about what's just around the corner and then preparing for those possibilities.

As digital marketers, that means thinking about things that could impact on the face of marketing. And one of the things that could have the biggest impact of all? Artificial intelligence.

AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the SERPs, that your advertising campaigns remain profitable, and that your services remain relevant.

And a lot of this stuff isn't just speculation: it's happening right now. AI is already making huge waves even though you might not realize it yet.

It's affecting the way that SEO works, the tools and software we use, and the way that ads are displayed. AI is able to think faster and smarter than any human, and that's especially true when it comes to internet marketing which is a data driven pursuit. An AI marketer can create endless amounts of content in a second ? doing the work of hundreds of humans. All of that content will be perfect catered toward the target demographic. AI will run Google. It will manage entire business models. It will run AdWords. And it will run new tools we haven't even dreamed up yet. The digital marketing singularity is just around the corner. This book will help you to prepare, and explain a number of concepts:

? AI vs Machine Learning
? How to conduct SEO now that Google is an "AI first" company
? Chatbots
? Programmatic advertising
? Big data
? RankBrain
? Digital assistants
? Data science
? SQL
? Latent Semantic Indexing
? The future of internet marketing

In this ebook, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come. By the end, you'll be better prepared and in a better position than 99.9% of other marketers.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Social Media Strategy, Artificial Intelligence PDF: Artificial Intelligence in Digital Marketing PDF (PDF) Document, Grant Stanley


$20.00

Add to Cart
  

OVERVIEW

File Type: PDF pdf (PDF)
File Size: 4.3 MB
Number of Pages: 25


ABOUT THE AUTHOR

Author: Grant Stanley
Additional documents from author: 31

As a Synergist that connects upwards and downwards cross functionally, my Leadership Brand is building an all-inclusive environment with a diversity in cultures, experiences and genders, delivering high financial performance built on key pillars of Customer Centricity.

Target-oriented Sales and Marketing Expert with a 24-year outstanding Sales and Marketing record. Proven success in both B2B and B2C verticals. [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials




Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Artificial Intelligence ChatGPT Social Media Strategy Fourth Industrial Revolution Robotic Process Automation Deep Learning Machine Learning Digital Transformation Natural Language Processing Project Management PowerPoint Diagrams Compilation Supply Chain Analysis Agile Consulting Frameworks Business Capability Model Insurance Project Risk IT Governance Governance Augmented Reality Service Transformation Information Technology Automation

Download our FREE Digital Transformation Templates

Download our free compilation of 50+ Digital Transformation slides and templates. DX concepts covered include Digital Leadership, Digital Maturity, Digital Value Chain, Customer Experience, Customer Journey, RPA, etc.