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BENEFITS OF DOCUMENT
This is a Smart Insights template on taking steps to improve your digital strategy! Very useful when creating or refining your plans to make more better use of the fantastic opportunities available from digital marketing. It's a sample of our actionable advice for marketers including key Steps for a successful strategy formulation / execution.
Shockingly, many organizations are doing digital marketing, but they don't have a strategy. The reality is that digital channels are still relatively new and fast changing, so many businesses haven't responded adequately and their business is at risk. Many organizations now use a planned approach to digital marketing, many others still don't.
Through this paper you'll first define a separate digital plan to quantify the case for investment in digital marketing and change your approach to managing digital marketing. Then move to a better integrated approach where it's part of your marketing strategy.
Note: The original PowerPoint file is included as the secondary document. However, formatting issues (e.g. font size changes) may exist depending on your version of PowerPoint.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Social Media Strategy PDF: Digital Marketing Planning Framework: An Executive Guide PDF (PDF) Document, Youssef AIT AKKI
ABOUT THE AUTHOR: YOUSSEF AIT AKKI
Have in-depth knowledge and experience in strategy execution, implementing Performance Plans, Balanced <scorecards, Lean
Management, Lean Manufacturing, Lean Supply Chain, Six Sigma, World Class Manufacturing (WCM) and Quality Management System (QMS) into production processes, supply chains and other areas and service industries.
Youssef AIT AKKI has published 14 additional documents on Flevy.
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to Professional Services (Other)
File Size: 1.4 MB
Number of Pages: 78
Related Topic(s): Social Media Strategy
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
This product contains a supplemental PPTX document.
Initial upload date (first version): Dec 6, 2016
Most recent version published: Dec 6, 2016
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