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Helps us review what we have learned about the Customer looking back over the past year. These learnings come from a variety of places including scanning the macro and competitor environments, distilling research learning, and reconfirming or updating existing Customer centric documents e.g. the Brand?s vision.

Following sections are available: Market Definition, Macro Environment Changes, Customer Prioritization, Competitor Review, Brand Vision Growth Platforms, Customer Needs & Segmentation, Customer Insight & Task, Prioritizing Prescribers, HCP Insight & Task, Competitive Advantage, Building Value Propositions, Creating Strategies, Priorisation Tactics, Choosing Channels, Internal Stakeholder Engagement, Line of Sight, Setting Up Measurement, Crafting Compelling Presentations

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Source: Pharma Marketing Plan 2.0 PowerPoint document


Pharma Marketing Plan 2.0

Sold by BigPharma2000 (this author has 5 documents)


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This business document is categorized under the function(s): Health & Safety   Strategy, Marketing, & Sales  

It applies to Healthcare & Life Sciences.

File Type: PowerPoint (pptx)

File Size: 13.2 MB

Number of Slides: 277

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Initial upload date (first version): Jul 27, 2016
Most recent version published: Jul 27, 2016

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